MyFitnessPal’s $10 monthly subscription aims to trim your waistline with more detailed data

myfitnesspal paid subscription news final
It’s been a few months since Under Armour bought free cross-platform activity tracker MyFitnessPal, and it was widely speculated at the time that the company would search for a new source of revenue from the app’s more than 85 million users. Today’s announcement proved those predictions spot-on: Under Armour revealed an ad-free subscription for MyFitnessPal “power users” that’s now available on Android, iOS, and Windows Phone.

The service, priced at $10 per month or $50 per year, is aimed at helping people “go beyond the calorie count,” founder Mike Lee told the Verge. That’s hardly a unique aspiration among fitness trackers, but Lee believes the granularity of the service’s tracking, plus its large and active community, are big differentiators.


The premium experience starts with a redesigned dashboard. New users are prompted to choose from one of four profiles — a macronutrients profile, a heart-healthy profile, a carb conscious profile, or a custom profile — and are presented with graphs morphed to the chosen focus. The macronutrients profile, for example, drills down to carbs, fat, and protein; while the carb profile shows sugars and fibers.

“We want to offer [users] a way to make custom reports, to dig deeper into the nutrient density of the food, and to customize the measurements used to plan their meals,” Lee said. The app’s graphs have been completely redesigned, making it easier to see nutrient intake by day, week, or meal.

But numbers and charts are nothing without context, which is why MyFitnessPal is gaining “exclusive content” to help align diet and exercise with goals. Paying subscribers will get access to recipes, nutrition tips, and meal plans, and both paid and free users will see a “verified foods” label next entries in the app’s food database that’ve had their nutritional information verified. The data is user-submitted, which put much of its accuracy into question.


Under Armour has more ambitious plans for tracking. It plans to integrate its fitness apparel with MyFitnessPal, letting the app reflect data captured by sensors embedded in future shirts, shoes, and other wearables.

Beyond the technical, though, Lee believes the app’s biggest advantage over the competition is its discussion platform. MyFitnessPal offers forums for users to discuss their progress, seek motivation, and solicit advice. “Data is fine, but to keep people coming back to the app, you need community,” he told the Verge.

Whether or not that’ll convince casual users to drop a cool $10 every month is unclear, but Under Armour’s no doubt looking to get a return on its investment — It reportedly spent a hefty $475 acquiring MyFitnessPal.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Secure your Excel documents with a password by following these quick steps

Excel documents are used by people and businesses all over the world. Given how often they contain sensitive information, it makes sense to keep them from the wrong eyes. Thankfully, it's easy to secure them with a password.

Google Fi: Phones, plans, pricing, perks, and more explained

Google's wireless service, formerly Project Fi, now goes by the name of Google Fi, and it's now compatible with a majority of Android phones, as well as iPhones. Here's everything you need to know about Google Fi.
Product Review

Fitbit’s trimmed-down Versa Lite still has all the smartwatch features you need

Fitbit trimmed some of the features it bundles in its popular Versa smartwatch to keep the price low on it newest smartwatch, the Versa Lite. Does this strategy work? Read our review to find out.

The 2018 iPad is often the best iPad for most people — and now it’s only $250

Apple may have recently taken the wraps off of a new iPad Air and iPad Mini, but it's still the standard iPad that is best for most people. Now, the standard iPad has gotten a pretty significant discount -- it's down from $330 to $250.
Product Review

With the S10e and S10 Plus, do we really need the Samsung Galaxy S10?

The Galaxy S10 is the middle child in this year’s Galaxy S10 range, between the Galaxy S10e, and the Galaxy S10 Plus. There’s no striking reason to buy it, but it’s still an excellent phone you’ll be happy with.
Product Review

The new iPad Mini certainly isn’t a beauty, but it performs like a beast

Apple’s new iPad Mini has beastly performance, fluid iOS 12 software, and good battery life. It also looks like it came straight out of 2015, because the design hasn’t been changed. Here are our impressions of Apple’s new 7.9-inch…

Looking to keep prying eyes at bay? Here's how to hide photos on your iPhone

People take tons of photos using their smartphones, but not all are meant to be shared or seen. Luckily, hiding photos on your iOS device is easy, whether you want to use built-in utilities or apps with added security.

Fitbit Versa Lite tips and tricks to get started with your new smartwatch

Got your hands on a Fitbit Versa Lite? The smartwatch may be the pared down version of the more expensive Fitbit Versa, but there's still plenty for you to tweak in the settings. Here are our Fitbit Versa Lite tips and tricks.
Smart Home

Postmates now offers a way to get free delivery on meal orders

Postmates is offering customers the chance to order meals with free delivery. But you'll have to be cool with the idea of waiting a little longer, as the delivery driver will be carrying other meals for different customers.

Browse safely and securely with Opera’s unlimited VPN on Android

Opera has added a new VPN to its Android browser, offering an easy way to keep your privacy and data locked up solid, and with no limits on usage or cost, you can keep it on all the time.

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks for the best portable chargers.

You can now listen to Google Podcasts on your desktop without the app

The Google Podcasts app is no longer entirely necessary to listen to the podcasts it offers. With a simple tweak of the sharing URL, you can listen to a Google Podcasts podcast on your desktop or laptop without the app.

The Samsung Galaxy S10 5G might be a few short weeks away from launch

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.