Crappy camera? New Nokia ad claims iPhone’s photo capabilities aren’t up to much

nokia lumia 925 ad bashes iphone

Check out our review of Nokia Lumia 925 smart phone.

“Every day, more photos are taken with the iPhone than any other camera,” an Apple ad for its handset proclaimed in April.

In a new ad from rival phone maker Nokia, the Finnish company doesn’t dispute this factoid but instead suggests that in most cases, photos from an iPhone are, to put it mildly, a bit crap.

Nokia’s new ad (below) looks like the Apple ad. It even sounds like the Apple ad. But it’s definitely not an Apple ad. Because it’s an ad for the Nokia 925, which comes with an 8.7-megapixel camera and an f/2.0 Carl Zeiss lens.

“Every day, more photos are taken on the iPhone than any other phone,” the Nokia ad begins, before delivering the line that sets the tone for the rest of the 80-second piece: “But at Nokia, we prefer to build for quality, not just quantity.”

And so begins a series of image comparisons showing – as you might expect with a Nokia ad – that in every setting and for every type of shot, the Lumia 925 beats the iPhone hands down. From low light snaps to shots with flash to capturing decent colors, the iPhone, with its 8 megapixels and f/2.4 lens, just doesn’t cut it when compared to images from the Lumia device.

nokia lumia 925 photo ad

And then comes the closing line: “Every day, better photos are taken with Nokia Lumias than with any other mobile.” In case anyone is in any doubt about the ad’s point, the narrator sees fit to emphasize the word “better”.

Nokia has, in its time, launched a few ads bashing the iPhone. An early one, released last year, took a swipe at Apple for the iPhone’s lack of color options, while more recent ones have been banging on about the Lumia’s low-light capabilities with both video and still images, an area in which the Finnish mobile maker clearly feels it excels. Of course, with Apple selling around four times more iPhones than Nokia sold Lumia devices in the most recent quarter, the Cupertino company is likely to be flattered by the attention more than anything else. What will be interesting, however, is what improvements Apple brings to its camera with the next iteration of its handset, which could launch this fall.

Smart Home

Virtually walk through dream homes with Zillow’s new A.I.-powered 3D home tours

Home sellers and real estate agents listing properties on Zillow's home marketplace now can add 3D tours for free to their listings. Zillow 3D Home uses artificial intelligence to create tours with 360-degree panoramic photos.
Mobile

Bigger isn’t always better: 5 of the smallest smartphones worth buying

Phones are getting larger and larger, but what options exist for the small-of-hand, or people who just want a phone they can use one-handed? In a world of phablets, some of the smallest smartphones can still pack a punch.
Mobile

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.
Photography

Light on price but rich on features, these are the best cameras for students

Need pro-level features on a budget? The best cameras for students mix advanced features with a more palatable price point. From $2K entry level full frame cameras to $600 budget picks, here are five of the best cameras for students.
Mobile

Waze vs. Google Maps: Which map app should you be using?

Waze and Google Maps are two of the most popular apps for those looking for turn-by-turn navigation, yet there are some notable differences to point out. Here, we examine both to decide which offers the best feature set.
Wearables

Before buying a Fitbit, check out these Garmin fitness trackers under $100

The Apple Watch is a great fitness tracker, but it's not cheap. Thankfully, there are plenty of fitness trackers under $100, and they offer many of the same features. Here are the best fitness trackers under $100.
Health & Fitness

Google’s redesigned Fit activity tracker is now an iOS app

Google Fit has landed for iOS. The activity tracker offers the same clean design that arrived with the major revamp of the Android version a year ago, with features such as Move Minutes and Heart Points also included.
Mobile

Stunning photo shows Honor 20 will get the full Moschino designer treatment

Honor will launch the Honor 20 on May 21, at an event taking place in London. A special Moschino version will also be revealed, potentially with a Lite version, and perhaps even another model also showing up on the day.
Mobile

Leak says Huawei will supply 5G equipment to the U.K., but with a caveat

A leak from the U.K.'s National Security Council says Huawei has been approved to supply certain 5G infrastructure equipment, but not the core components related to secure aspects of the network.
Mobile

Smash your carrier shackles with the best unlocked phones

If you want the freedom to switch carriers at will or you prefer to get your phone directly from the company that makes it, you'll want to buy an unlocked smartphone. These are the best unlocked phones you can buy in the U.S.
Mobile

Google Assistant for Android and iOS wants to tell you a story

Just in time for National Tell a Story Day on April 27, Google has added the ability for Google Assistant for iOS and Android to read you a story. So now there's no excuse for not catching up with a good book.
Android

Here's how much it will cost to buy the Galaxy S10 5G, and when it releases

Samsung announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show, as it will be the first 5G-ready smartphone to hit the market.
Mobile

Verizon reveals 20 new cities that will get its 5G network in 2019

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it has also begun deploying mobile 5G. Here's everything you need to know about Verizon's 5G network, including when it will be in your town.
Mobile

Bothering the bots: Funny questions and commands to pose to Google Assistant

Communicating with Google Assistant can be a chore. Luckily, there are plenty of fun questions and commands to add a little entertainment to your oft-rigid conversation. Here are some of our favorites.