Crappy camera? New Nokia ad claims iPhone’s photo capabilities aren’t up to much

nokia lumia 925 ad bashes iphone

Check out our review of Nokia Lumia 925 smart phone.

“Every day, more photos are taken with the iPhone than any other camera,” an Apple ad for its handset proclaimed in April.

In a new ad from rival phone maker Nokia, the Finnish company doesn’t dispute this factoid but instead suggests that in most cases, photos from an iPhone are, to put it mildly, a bit crap.

Nokia’s new ad (below) looks like the Apple ad. It even sounds like the Apple ad. But it’s definitely not an Apple ad. Because it’s an ad for the Nokia 925, which comes with an 8.7-megapixel camera and an f/2.0 Carl Zeiss lens.

“Every day, more photos are taken on the iPhone than any other phone,” the Nokia ad begins, before delivering the line that sets the tone for the rest of the 80-second piece: “But at Nokia, we prefer to build for quality, not just quantity.”

And so begins a series of image comparisons showing – as you might expect with a Nokia ad – that in every setting and for every type of shot, the Lumia 925 beats the iPhone hands down. From low light snaps to shots with flash to capturing decent colors, the iPhone, with its 8 megapixels and f/2.4 lens, just doesn’t cut it when compared to images from the Lumia device.

nokia lumia 925 photo ad

And then comes the closing line: “Every day, better photos are taken with Nokia Lumias than with any other mobile.” In case anyone is in any doubt about the ad’s point, the narrator sees fit to emphasize the word “better”.

Nokia has, in its time, launched a few ads bashing the iPhone. An early one, released last year, took a swipe at Apple for the iPhone’s lack of color options, while more recent ones have been banging on about the Lumia’s low-light capabilities with both video and still images, an area in which the Finnish mobile maker clearly feels it excels. Of course, with Apple selling around four times more iPhones than Nokia sold Lumia devices in the most recent quarter, the Cupertino company is likely to be flattered by the attention more than anything else. What will be interesting, however, is what improvements Apple brings to its camera with the next iteration of its handset, which could launch this fall.


Vivo V15 Pro’s trick camera rises to the challenge of making us smile

Vivo knows it's onto a winner with the cool motorized camera seen on the Vivo Nex S, and has now incorporated a newer version of the technology into the V15 Pro. We've tried it out.

The 2019 iPhone could put a charge into your other Apple gadgets

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.

Be careful who you bokeh, jokes Apple’s latest iPhone ad

With iPhone sales under pressure, you'd think there wouldn't be much to laugh about at Apple HQ. But the company has seen fit to inject some humor into its latest handset ad, which highlights the camera's Depth Control feature.

Save space on your iPhone by turning off Live Photos in the camera app

If you want to save storage space on your iPhone or reduce the size of your backup for iCloud, then you should think about turning off Live Photos in the camera app. Find out exactly how to do it with our easy guide.

Samsung Galaxy S10 vs. Google Pixel 3: Can Samsung beat the stock Android king?

The Samsung Galaxy S10 is here, offering modern specs, a beautifully high-resolution display, and an edge-to-edge design with a small cutout in the display for the front-facing camera. But can the phone take out the Google Pixel 3?

Protect your iPhone or iPad with the IPVanish VPN, on sale through February

One of our favorite virtual private networks for iPhones and iPads, IPVanish, is now offering a huge discount on its two-year subscription as part of its 7th-birthday promotion. Read on to find out more about how this VPN works and how you…

Samsung’s wide range of Galaxy products means there’s something for everyone

Samsung launched a host of new products on February 20, with prices ranging from just $35, all the way up to nearly $2,000. This was not by chance, and the company believes it has something for everyone in 2019.

Verizon is launching real standards-based 5G in 30 cities in 2019

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it will also begin deploying mobile 5G in the coming months. Here's everything you need to know about Verizon's 5G network and when it will be in your town.

Stay fit and save cash with our top 10 affordable Fitbit alternatives

As much as we love Fitbits, they're rather expensive. If all you want is a simple activity tracker, however, then check out these great cheap Fitbit alternatives. With offerings from brands like Garmin, you don't need to pay full price.

Samsung Galaxy S10e vs. OnePlus 6T: Can the Flagship Killer survive?

The Samsung Galaxy S10e is the new affordable flagship on the block, but at $750, it's $200 more than the OnePlus 6T. Does the Flagship Killer stand a chance against the new generation of flagship devices? Let's take a closer look.

Make some time for the best smartwatch deals for February 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.
Product Review

Samsung’s Galaxy Buds are a brilliant combination of value and comfort

With six hours of battery life, an extremely comfortable fit, sweatproofing, and a very palatable price tag, Samsung’s Galaxy Buds are putting all other true wireless earbuds on notice.

Amazon drops a sweet deal on the Kate Spade Scallop smartwatch for women

Unlike many other smartwatches geared toward women, the Kate Spade Scallop offers a more chic and minimalistic look. With this Amazon sale going on right now, you can get it for $109 off its retail price.

Lyft’s Shared Saver service offers cheaper rides, but you’ll have to walk a little

Lyft has launched a new ride option called Shared Saver that offers cheaper rides if you're willing to walk a little. Shared Saver designates a nearby pick-up point and drops you off a short distance from your final destination.