Nokia slashes price of Lumia 900 to $50

Nokia-Lumia-900-boost

The Nokia Lumia 900 launched to much media fan fare at a low price of $100. After some launch issues which rendered phones unable to connect to the net or get a phone signal, Nokia promptly responded with $100 credits for all of those affected. Despite its cheap price and focus on customer service, sales of the Lumia 900 have been lackluster, prompting Nokia to severely cut the price in half here in the United States. Beginning today, the Lumia 900 will be sold for $50 with a two-year contract.

“This move is a normal strategy that is put in place during the lifecycle of most phones,” Nokia spokesman Doug Dawson, told The Wall Street Journal. It “allows a broader consumer base to buy this flagship device at a more accessible price.”

The Lumia’s contract price for its $100 price tag was aggressive with the hope that it would undercut high-end competitors, like the iPhone 4S, which runs anywhere between $200 and $400 with a contract.

Despite the Finish company’s expectations for its latest Lumia phone, it continues to struggle against Apple and Samsung. Last month, Nokia announced that it was axing 10,000 jobs worldwide by 2013 in an effort to restructure its company. The result of its restructuring will include closures of its facilities in Canada, Finland, and Germany, streamlining its operations.

Q2-2012-US-Smartphone-manufacturers-share

According to Nielsen, Nokia had a mere 1.2 percent of the total market share for smartphone users in the United States in the first three months of 2012. 0.9 percent were running on Symbian, while a mere 0.3 percent of Nokia’s phones have been running on Windows Phone 7.

Bernstein Research’s Pierre Ferragu, as reported by Barrons, estimated that between 1.1 million and 1.4 million Lumia 900 phones were sold in early 2012 out of 2.2 million phones that have been shipped globally. He predicts that early 2012 financial results to be announced this Thursday will prove to be pessimistic for Nokia as sales may only peak at a projected 3 million sales by the end of the year.

The failure of the Lumia 900 could be partially attributed to the recent announcement about Microsoft’s inability to upgrade Windows Phone 7 phones to Windows Phone 8. Upgrading to WP8 will require new hardware when it launches later this year. Customers may  be waiting to purchase the latest phones in lieu of settling for a phone that can only be upgraded to Windows Phone 7.8. Or perhaps they’re opting for Android or the iPhone for other reasons. Either way, things aren’t looking up for Nokia.

Mobile

Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.
Mobile

The Note 8 and S8 range now have access to the Android Pie beta

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.
Deals

Looking to upgrade? These are the best iPhone deals for January 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for January 2019.
Mobile

The most expensive Galaxy S10 could be the priciest Galaxy phone we've seen

Not long now; with 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.
Computing

Yes, Android apps can run on your PC, and it's easier than you think

Wish you knew how to run Android apps in Windows? It's easier than you might think and there are a number of different ways to do it. In this guide, we break down the steps so you can follow along with ease.
Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…
Mobile

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Android

Mobile World Congress (MWC) 2019: Complete Coverage

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are likely to dominate the news. For…
Mobile

C you soon? Rumors swirl of a USB-C port on 2019 iPhones

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Mobile

Biometric phone unlocks can’t be forced by feds, says U.S. judge

Fingerprint and face unlocks used to not be protected by the Fifth Amendment, but that may soon change. A judge in California has ruled biometric unlocking methods of all kinds are protected in the same way as passcodes.
Mobile

The Motorola Razr may return as a foldable phone — for $1,500

The Motorola Razr V3 is one of the world's most iconic phones, and it could be making a stylistic return in the form of a foldable Motorola smartphone -- but it may cost around $1,500. Is the nostalgia worth it?
Mobile

The iPhone XS Battery Case's battery has a smaller capacity than previous cases

Apple has been rumored to be working on a new iPhone battery case for the iPhone XS, iPhone XS Max, and iPhone XR. Now, those new cases are finally here, offering seven hours of extra use for each iPhone and are available for $129.
Mobile

Join the Apple club with our complete guide to switching from Android to iOS

If Android simply isn’t cutting it for you anymore, then you might be considering Apple’s warm embrace. Here’s how to make the switch from Android to iOS without losing your contacts, sleep, or hair!