Nvidia introduces handheld media processor

The first product from the MediaQ, Inc. acquisition, the NVIDIA GoForce 2150 is the industry’s first low power media processor with 1.3 megapixel camera support. The GoForce 2150 provides handsetdesigners with an exciting product for delivering high-resolution picture capture, motion JPEG video capture, and advanced camera controls for cellular handsets and other handheld devices withintegrated digital cameras. 

“Camera phones are the fastest growing segments in the cellular handset market, with sales approaching 50 million units worldwide, as manufacturers are turning to high-resolution megapixel cameras to differentiate their handset designs,” stated Dr. Jon Peddie, president of Tiburon-based Jon Peddie Research, a multimedia and graphics research firm. “The new NVIDIA GoForce 2150, which is specifically designed to support these upcoming megapixel camera requirements, has a tremendous opportunity. With these new capabilities, end users can take higher quality pictures using their camera phones, ultimately encouraging end users to snap and send photos more frequently.”

Key features of the new controller include a 64-bit 2D graphics accelerator, embedded memory for LCD frame buffer, and flexible CPU interface.  The versatile LCD controller also allows for fast-switching dual screen interfaces, typically implemented as a large active-matrix color screen inside the handset and a smaller LCD located outside. NVIDIA GoForce 2150 supports over 70 different display interfaces (including CSTN, TFT, OLED and LTPS technology) at up to HVGA (320×480) resolution.

“User expectations for camera phones continue to increase in terms of image quality and camera functionalities,” said Phil Carmack, vice president of handheld products at NVIDIA. “Camera phones are a leading indicator of device convergence trends as they start to catch up to regular digital cameras in terms of capabilities. While new imaging features and higher performance drive current solutions to ever increasing power consumption, the GoForce 2150 processor is specifically optimized to deliver exceptional image quality and camera functionalities at a small fraction of the power consumption.”
 
The NVIDIA GoForce 2150 is an ideal media processor for next-generation camera phones and other mobile devices. It is pin compatible with the earlier MQ2100, from MediaQ, Inc., so OEMs with existing MQ2100-based designs can quickly upgrade to add support for megapixel cameras. In addition, the GoForce 2150 delivers a high-performance visual experience through a hardware-based graphics processing engine with industry-leading performance.

Availability
Samples of the NVIDIA GoForce 2150 are available to OEMs immediately; volume production is expected to begin in Q4 2003.  

For more information on NVIDIA, MediaQ, Inc, or the NVIDIA GoForce 2150, please visit http://www.nvidia.com/.

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