Skip to main content

Polo’s fitting room is getting an upgrade with touchscreen mirrors and RFID detection

The Oak Interactive Fitting Room
Fitting rooms can feel like a coffin for your self-esteem. Even the kindest “Everything OK in there?” from a salesperson can sound like the buzzing of a million mosquitoes to a stressed-out shopper. Well, that was before Oak Labs‘ smart fitting room.

Now the humble fitting room mirror can be the salvation of a shopping trip. No longer is it your enemy, reflecting — and sometimes magnifying — all the little negatives about an outfit and the experience of prying oneself away from the computer and going to an actual store. Now, thanks to Oak Labs, fitting room mirrors are wising up enough to help you shop. You can find other sizes and colors of that suit that’s almost right, or by keeping the hovering salespeople at bay, summoning them, or sending them for items with a tap of its touchscreen.

The Oak Fitting room is an interactive experience that helps brick-and-mortar stores step their game up to compete with the ease of shopping online. If your house is connected, your stores should be too.

What this means for the average Joes stepping into their fitting room is a more customized experience. Say you go into a store and grab some goodies you want to try on. Once you step into the fitting room with your swag, you can set the mood — yes, these fitting rooms have mood lighting. Prepping for an evening wedding? Change the lighting to one of the options unique to the brand — in the Polo store, for instance, “evening at the polo bar” would be a good choice.

The room knows which items you brought with you to try on and the touchscreen mirror displays them. On the mirror you can run through item details, and if you try a piece on and see it’s not quite right, you can pick out a different size or color with a simple tap. When you’ve found what you want, you can check out with another tap. It’s like Oak Labs combined the privacy and ease of shopping online at home with the classic and classy retail experience, including the chance to try things on.

Emerging from the fitting room to search for a piece in a different size or color only to find it’s out of stock are annoyances of the past. Even stylist recommendations for a full look are included. And if you’re not sure about buying now, you can send an item summary to your phone via text message.

If you opted to swap out a piece, the request pops up on a sales associate’s iPad, and they can respond with a note on the mirror. No more stranger’s feet pausing outside the fitting room door; no more unwanted check-ins, like “How did you like everything?” Even better, the Oak Labs fitting room experience removes language barriers by translating requests into common languages, including Spanish, Chinese, Portuguese, Japanese, and Italian.

From the consumer standpoint, this is all well and good; it’s a natural extension of smart-mirror technology already available at home. For businesses, Oak Labs presents a unique opportunity to gather info about what their buyers like (or dislike). First off and most obviously, retailers will be able to see how much people love the new fitting rooms — how often they’re used, for how long, and how often that turns into sales. The fitting rooms also track SKUs and relay that info to merch teams.

This is aside from the fact that all the little things that annoy us about fitting room experiences aren’t good for the store, either; waiting for help from an associate or for them to check stock, getting dressed to go find it or the item you need, all of that can mean the death of a sale, but the Oak Labs fitting room system negates it.

Ralph Lauren’s Polo flagship store on Fifth Avenue is the first location to feature the Oak Labs Fitting Room. Other retailers will no doubt hop on board in the coming months, as Oak Labs uses its $4.1 million from Wing Venture Capital to continue growing. This massive overhaul of the way the retail experience is handled could convince this primarily online shopper to brave brick and mortars again. At least, if they have the Oak Labs Fitting Room installed.

Aliya Barnwell
Former Digital Trends Contributor
Aliya Tyus-Barnwell is a writer, cyclist and gamer with an interest in technology. Also a fantasy fan, she's had fiction…
Samsung Galaxy Watch Ultra vs. Galaxy Watch 5 Pro: There’s a clear winner
Renders of the Samsung Galaxy Watch Ultra and Galaxy Watch 5 Pro.

Samsung’s Galaxy Watch Ultra is the company’s answer to the Apple Watch Ultra. It’s the new rugged smartwatch offering from Samsung, designed for those who want a little bit more from their everyday smartwatch.

But this is not the first time that Samsung has released a rugged watch. Before the Galaxy Watch Ultra, there was the Galaxy Watch 5 Pro, which launched in 2022. While it was a good smartwatch, it was never really seen as a true competitor to the Apple Watch Ultra.

Read more
The biggest Galaxy Z Flip 6 upgrade is hiding in plain sight
The Galaxy Z Flip 6 with its cover screen on.

"For the first time ever, a vapor chamber on Galaxy Z Flip.”

That’s the only mention of a vapor chamber cooling system inside the new Galaxy Z Flip 6 from Samsung in its press release. The on-stage presentation at the glitzy Unpacked event in Paris wasn’t too different either. One might mistake this approach from Samsung as a relatively tame upgrade. In reality, it’s anything but.

Read more
Nothing will launch ‘an extraordinary new smartphone’ on July 31
Rear transparent shell of Nothing Phone 2a.

Nothing has announced that it will reveal its next smartphone, the Nothing Phone 2a Plus, at 5 a.m. ET on Wednesday, July 31. The handset is being described as "extraordinary" by its creators. The phone's tagline is "Plus. More. Extra." What does this mean? We've got a few ideas.

The Nothing Phone 2 launched in July 2023, followed by the Nothing Phone 2a in March of this year. Naming the new phone the "Nothing Phone 2a Plus" instead of "Nothing Phone 2 Plus" indicates that it will be based on the less expensive Nothing Phone 2a model. With this in mind, the phone's tagline probably gives a lot away.

Read more