OnePlus customer survey hints at company’s interest in wearables and smart home products

OnePlus One
OnePlus is using a thorough online survey to get feedback from its customers, and in the process it’s giving us some insight into what kinds of non-smartphone products the company has its eye on for the future. If the company’s survey questions are any indication of impending reality, we could eventually see OnePlus wearable devices and smart home products.

Early Saturday morning, OnePlus emailed customers an “Experience Survey” to gather opinions and feedback about what the company has done so far. “It will be essential for our next steps in improving the OnePlus experience,” according to the company’s email.

The 95-question survey covers a lot of ground, from how customers found out about OnePlus, to how likely they are to recommend the company to friends, to scale-based input about their level of agreement with statements about the company’s attributes (e.g., OnePlus is a transparent company). OnePlus also uses the survey to inquire about what customers value in a smartphone brand and a new smartphone device.

OnePlus surveyNear the end of the survey, OnePlus tosses a curveball with a question about wearables: “What is the most important to you when choosing a wearable product (e.g., fitness tracker, smart watch, smart glasses)?” Customers are then shown scale-based fields for battery life, design, quality, size, waterproofing and the ability to wear the device on multiple locations of your body.

After these wearables-related questions, OnePlus follows up by asking respondents if they own smart home products. Then the company asks, “Would you be interested in purchasing smart home products from OnePlus in the future?”

OnePlus is dangling incentives to get responses: an invite to purchase its 64GB Sandstone Black OnePlus One for everyone who responds to the survey by Tuesday, Jan. 20, along with a chance to win one of 10 Bamboo StyleSwap covers and one of five OnePlus Power Banks. The company asks customers not to share the link to the survey, since the available survey-related invites is intended only for the original recipients. However, a new landing page for OnePlus’ website reveals that consumers can purchase the OnePlus One without an invite on Jan. 20.

In a recent interview with Tom’s Hardware, OnePlus co-founder Carl Pei talked about the importance of starting the company with a smartphone to gain an essential foothold for future products.

“We figured if we start with a smartphone, capture the interest with the smartphone, capture the users, then we can easily expand into other categories and not the other way around,” said Pei. “If you start with a smartwatch, you cannot expand into a smartphone very easily. So, we’ve actually been experimenting with a lot of different form factors and different smart products.”

Pei added that he doesn’t see much added value from owning current versions of smartwatches, which are just “another product to tell me that I have to check something.” He said if OnePlus were to make a smartwatch, “it has to be a lot more thoughtful and useful than what’s currently available.”


Volvo plans to face the future without sacrificing its identity

Volvo is embarking on an ambitious push to fill its lineup with electric and hybrid cars, as well as an infotainment partnership with Google. Volvo Americas CEO Anders Gustafsson explains how the Swedish automaker plans to pull that off.

The OnePlus 6T is coming a day earlier, event moved to October 29

According to a recent report, the launch of the OnePlus 6T could be different from any other OnePlus launch in history. How? It could have the backing of a major U.S. carrier. Here's everything we know about the OnePlus 6T.

Skydio’s self-flying drone now has an Apple Watch app for flight prep

Skydio's clever R1 autonomous drone now has its own Apple Watch app, making flight preparations simpler than ever. The $2,000 flying machine is now also selling at its first retail outlet — Apple Stores in North America.

OnePlus charges into U.K. carrier stores, leaving online-only start in the past

OnePlus's next phone, the OnePlus 6T, will be more widely available than any OnePlus phone before it, as the company has announced major deals with retailers in the U.K. The device launches on October 30.

How to sell your old Google Pixel or Pixel 2 for the most money

So, it's time for a expensive new smartphone, and you'd like to partially fund the purchase by selling your old Google Pixel. Find all the information you need to get as much money as possible for your Pixel or Pixel 2 here in our guide.

Sprint now lets you add Hulu's Live TV service to your unlimited plan

Sprint recently introduced three new data plans to its roster -- Unlimited Basic , Unlimited Plus, and Unlimited Premium. Here, we break down your options to help you decide which one is best for you and your family.

Camera shootout! Testing the latest Pixel, iPhone, and Galaxy Note in real life

Which takes the best photos, the Pixel 3 XL, iPhone XS Max, Galaxy Note 9, or Pixel 2 XL? We put the cameras on all these top-notch phones through their paces to see which performs best in the real world, from low light to portrait mode…

Sams's Club offers $100 gift cards for iPhone XR pre-orders

After months of rumors and speculation, Apple has finally taken the wraps off of the new iPhone XS, iPhone XS Max, and iPhone XR. Now that the phones are out, you might be wondering how you can get them for yourself.

It’s about time! A USB-C magnetic charger for the Apple Watch has finally arrived

While most of the buzz surrounding Apple has been about the iPhone XR, the company also introduced a new Apple Watch accessory. Starting October 24, a USB-C magnetic charger will be available for purchase.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Product Review

Amazon’s child-friendly tablet is the complete package

Kids are tough on electronics and it’s difficult to police screen time and manage what they’re doing. The Amazon Fire HD 8 Kids Edition could be the affordable answer to your prayers, with a rugged case and worry-free warranty.

Huawei Mate 20 Pro vs. P20 Pro: Which 2018 Huawei flagship is best for you?

If you're tempted by Huawei's latest flagship, the Mate 20 Pro, but you're uncertain how it differs from the P20 Pro which Huawei released earlier this year, then we have you covered. Find out exactly what sets these two phones apart.
Product Review

Simple, smart, and affordable, Google’s USB-C earbuds are a must-buy

Google’s follow-up to its wireless Pixel Buds are the wired Google Pixel USB-C earbuds. It’s the simpler route, but the earbuds are still smart, deliver good sound, and -- best of all -- they’re affordable.

Strapped after your latest smartphone purchase? Check out our favorite MVNOs

Looking to switch from a major carrier to something a little more affordable? Luckily, there are a ton of great MVNO options to choose from. Check out our guide to the best MVNOs, from Boost Mobile to Google Project Fi.