OnePlus wades into direct-to-consumer sales by partnering with O2 in the U.K.

oneplus community google play you might also like 3
Andy Boxall/Digital Trends
OnePlus may still be a young company, but few other device makers — apart from Samsung and Apple — have managed to captivate the smartphone industry as much as OnePlus has.

While the company has long distributed its phones directly to consumers, it’s now working on making its distribution methods a little more diverse. The company has announced an exclusive partnership with O2 to deliver the “flagship-killer” OnePlus 3 in the U.K.

What does the partnership mean? Well, the OnePlus 3 will now be available in O2 stores across the U.K., helping raise awareness about the company. The OnePlus 3 will be the first device to take part in the new partnership, but it likely won’t be the only one. It will be available through O2 retail stores starting on September 29, and starts at 28 British pounds per month for 500MB of data and no costs upfront.

According to an article from The Verge, OnePlus co-founder Carl Pei thinks that selling the phone direct to consumers may not be the best option in the long run.

The OnePlus 3, like other OnePlus phones, is aimed at delivering flagship-quality specs at a far lower price than the competition. The OnePlus 3, for example, boasts a Qualcomm Snapdragon 820 processor, a whopping 6GB of RAM, and a $399 price tag.

This isn’t the first time that OnePlus has worked with carriers — the company launched the OnePlus 3 on Finland’s Elisa carrier shortly after the phone was first released. The method was pretty successful — The OnePlus 3 was reportedly the best-selling phone in Finland during the month of August.

It’s likely we’ll see OnePlus form more partnerships with carriers as time goes on. The company is based in China, but it’s definitely targeting the Western market right now.

Product Review

Sony's Xperia 10 falls frustratingly short of budget brilliance

Better know for premium products, Sony does also have a budget smartphone range, but can the Sony Xperia 10 compete with great cheap phones from Nokia and Motorola? We put it through its paces to find out how it measures up.
Mobile

Apple’s new iPads are hardly new at all. Don’t waste your money

It has taken Apple four years to get around to updating the iPad Mini line, but the new iPad Mini is virtually identical to its predecessor. It’s joined by a confusing iPad Air with no obvious target audience. Is Apple just trying to sell…
Mobile

Huawei has a bold Plan B should tensions affect its software relationships

Huawei has its own software for smartphones and computers prepared, should its relationship with Google and Microsoft be adversely affected by ongoing tensions between it and the U.S..
Cars

Can electric cars be S3XY? Tesla says yes with the new Model Y crossover

Tesla introduced a crossover named Model Y at its design studio in Los Angeles. It's a more spacious alternative to the Model 3 it shares 75 percent of its parts with, and is a smaller sibling to the Model X.
Mobile

Latest Samsung Galaxy smartphone will pop up on April 10

Samsung will show at least one new Galaxy phone off on April 10, it has confirmed in a teaser tweet. The Galaxy A90 may make its first appearance, and it's rumored to have a pop-up camera and a notch-less screen.
Mobile

Leaked ZTE concept phones are crazy, possibly fake, and totally worth seeing

Renders of what may be ZTE concept phones may show how the manufacturer could avoid using the notch on future devices. They're crazy -- and maybe not even real -- but they're definitely worth looking at.
Mobile

The iPad Mini, Apple’s tiny tablet, makes a return with powerful specs

Apple has finally revealed the iPad Mini. With all-new and upgraded specs, support for the Apple Pencil, and a fantastically inclusive price, here's everything you need to know about the iPad Mini.
Mobile

The Apple iPad Air is the power-packed tablet for everyone

The iPad Air is the less serious cousin to Apple's iPad Pro range, and it's the perfect addition to your coffee table. But it's no less powerful. Here's everything you need to know about the iPad Air.
Mobile

Get excited for your Sony Xperia 10 or 10 Plus by getting it set up just right

If you've picked up one of the Sony's more affordable smartphones, you may be be wondering what hidden depths lie within. We've got some handy Sony Xperia 10 tips for you here to help you get to grips with your new phone.
Deals

This is the one thing you need to do before giving your child a smart phone or tablet

Monitoring your kids' digital habits can be a challenge in today’s high-tech age, but great parental control software like Qustodio gives parents a much-needed advantage Read on to find out how you can protect your child from online…
Mobile

How to choose an iPad in 2019: A practical guide to Apple’s tablets

Selecting an iPad from Apple's lineup can be intimidating, but it doesn't have to be. Our comprehensive guide should put the numbers and specs in practical, easy-to-understand terms. Find your ideal iPad with the help of our guide.
Mobile

These voice-changing apps will have you punking friends and family like a pro

Have you ever wanted to call your friends as Darth Vader or Alvin from the Chipmunks? If you want to play a prank on your friends, we have the best voice-changer apps for iOS and Android, whether you want to record audio or make a call.
Mobile

iPad Air vs. iPad Mini: Which new tablet from Apple is best for you?

Apple has unveiled two new iPad models, including a new iPad Air and a new iPad Mini. Both devices have a lot to offer. But which iPad is right for your needs? We put the iPad Air and iPad Mini to the test to find out.
Deals

The best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods, nice as they are, aren't the only game in town. Other makers are offering their own truly wireless earbuds, and if you're looking to buy a pair of high-end in-ear headphones, we've got the best AirPod alternatives on the…