Skip to main content

Online ordering just got lazier: Google integrates services into search results

feedme delivery aggregator wtf internet online food
As if it weren’t easy enough to order out already (at least if you live near a big metro), Google’s streamlining the process even further with new web functionality announced yesterday. In a blog post that gives ample motivation to cancel your next grocery trip outright, the folks at Mountain View announced the integration of a handful of popular delivery apps — Grubhub, Seamless, Eat24,, MyPizza, and BeyondMenu among them — directly into Google search results.

It works rather simply: just type in the name of favorite local joint and, if it participates in one of the covered online ordering services, a related link will arise. Clicking on it will pull up the familiar ordering screen.

While this is admittedly more labor-saving than revolutionary — you could just load up the app or website yourself, after all — the integration does save you the trouble of parsing the listings yourself. And one less barrier in the way of an an oh-so-delicious reprieve from anytime hunger pangs can’t, in my humble opinion, possibly be a bad thing.


Both Google and the delivery start-ups have a lot to gain from the integration. Search results will now funnel more traffic directly to the burgeoning delivery apps while at the same time generating valuable, actionable data for Google (which could someday tailor ads based on your ordering and cuisine preferences, for instance).

When it comes to scraping restaurant info, this isn’t Google’s first rodeo. Last year, it started showing menus complete with entrée pricing, and placed tabs for menus in search results. That feature has quietly expanded to more chains and independent restaurants over the past few months, but isn’t quite perfect — the odd omission here and there can make it less useful than it should be. Luckily, the new ordering links seem to work just fine.

The new integration’s now live on mobile and Web. Don’t worry if you don’t see your go-to ordering app at first — Google says it’ll expand the integration’s reach soon. That might be a blessing in disguise — I, for one, need to prepare my pocketbook and gut for the torrent of food to come.

Editors' Recommendations

Kyle Wiggers
Former Digital Trends Contributor
Kyle Wiggers is a writer, Web designer, and podcaster with an acute interest in all things tech. When not reviewing gadgets…
Hey Google, let’s order out: Food delivery comes to Search, Maps, and Assistant
Google Assistant order food online

Feeling hungry? Google has just made it easier than ever to order your favorite grub and get it delivered to your door. The option to order food online has been integrated into Google Search, Google Maps, and Google Assistant, offering you a complete end-to-end food ordering experience without leaving Google.

If you search for a particular type of cuisine or a restaurant in Google Search or Maps, then you may now see an "Order Online" button next to some of your options. Tap on that button and you'll be able to run through the whole food ordering process with Google. That means picking your restaurant, your preferred delivery service, and even reviewing the menu and selecting your dishes. You'll also be able to see delivery or pickup times and even check out and pay for your order using Google Pay.

Read more
Google Assistant may not be disclosing search results as paid ads
A Sonos One with a Google Assistant chat bubble floating above.

When you ask Google Assistant a question, you expect that it is going to give you the best possible answer. What you might not expect is to be served up advertisements — especially ones that aren't disclosed as having been paid for. A recent report from Reuters found that Google may be dangerously close to violating its own disclosure rules by recommending search results that are effectively advertisements.

According to the report, the issue stems from some of the local recommendations provided by Google Assistant. When asked for information about plumbing services and other home repair providers, the voice assistant often offered up results that came from a curated database of companies that are part of a Google marketing program. While those results are clearly marked as advertisements when they come up on a desktop or mobile search, they are not identified as such when read off by Google Assistant.

Read more
Popular Android navigation apps are just Google Maps with ads, researcher says
google white space app redesigns maps

More than a dozen free navigation apps on the Google Play Store with collective downloads of over 50 million turned out to be nothing more than Google Maps with ads.

The discovery was made by Lukas Stefanko, a malware researcher at ESET, who tweeted the details of what he found.

Read more