Palm unveils future company name

The name “palmOne, Inc.” will reflect the company’s handheld computer hardware and software solutions business and encompass the subbrands Zire(TM) and Tungsten(TM), as well as Treo, upon thecompletion of the planned acquisition of Handspring, Inc., also expected this fall.

“Palm created an entirely new category when it delivered the first successful handheld computers in history,” said Todd Bradley, Palm Solutions Group chief executive officer. “palmOne builds on the brand promise and popularity of the Palm name, while indicating our intention to continue to be the driving force of innovation.”

The name palmOne was chosen following interviews with a broad spectrum of Palm customers, partners, employees, naming consultants and industry influencers. When people inside and outside the company reflect on Palm’s essence, three ideas emerged consistently:

    -- the company's heritage as a pioneer in handheld computing;    -- Palm's worldwide leadership, which it has retained despite an influx of       competitors; and    -- the conviction that Palm always would place customers first, thereby       delivering what matters most to them.

“Our brand promise is so well understood by the marketplace that the concept of ‘One’ in our new name was immediately compelling,” said Ken Wirt, Palm Solutions senior vice president and head of sales and marketing. “‘One’ is a powerful addition to the instant brand recognition and identity of the Palm name.”

The new name is characterized in two colors — deep red for the word “palm” and vibrant orange for “One,” reflecting the subbrand colors for the company’s Tungsten line of solutions for mobile professionals and business and its Zire line of solutions for consumers and multimedia enthusiasts, respectively. The lower-case treatment of the company name gives the word “palm” visual emphasis. Products will begin to bear the new brand name in 2004. However, a new website ( http://www.palmOne.com ) is live today and features product information and support services previously available at http://www.palm.com

“The red/orange combination is a bold departure from the blue that Palm has used for many years and builds on our new subbrands,” Wirt said. “Energy, enthusiasm, power and innovation come across much stronger in our new combination.”

“Our new name also signals a new beginning at Palm,” said Bradley. “Building on our momentum in the handheld computing space worldwide and complementing it with the expected integration of the award-winning Treo line of smartphones from Handspring will give palmOne the broadest portfolio of handheld computers and smartphone products led by the most experienced team in the industry.”

Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Gaming

The best of the last generation: Our 50 favorite Xbox 360 games

The Xbox 360 thrived during a generation where games were plentiful. Here's our list of the best Xbox 360 games of all time, including all game genres and even a few special indie hits.
Business

4 women innovators who are using tech to help others live better lives

Meet four women leaders who are not only at the forefront of technology today, but also using tech — from robotics and medicine to food and undergarments — to help others.
Gaming

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.
Wearables

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Social Media

A Facebook, Instagram bug exposed millions of passwords to its employees

Facebook, Facebook Lite, and Instagram passwords weren't properly encrypted and could be viewed by employees, the company said Thursday. The network estimates millions of users were affected.
Mobile

Diesel’s denim-inspired smartwatch straps are a casual, colorful must-own

Diesel will release two new versions of the On Full Guard 2.5 smartwatch later this year, with seriously cool, denim-inspired straps in classic Diesel colors. We tried them on at the Baselworld 2019 show.
Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Wearables

Tips and tricks to get you started with your new Fitbit Inspire HR

The Inspire HR may be an entry-level fitness tracker in Fitbit's lineup, but the device still has plenty of features to explore. These are our favorite tips and tricks to help you use the Inspire HR to its fullest potential.
Mobile

How three simple words could be the difference between life and death

What3Words’ app-based address system gives a three-word code to every three-meter-square patch on the planet, with its accuracy and ease of use now catching the attention of first responders in the U.K.
Mobile

The Moto G7 Power, with its massive battery, is now available for purchase

After a number of leaks and rumors, the Motorola Moto G7, Moto G7 Play, and Moto G7 Power are finally here. The devices represent quite a spec bump over the previous-generation Moto G6 phones, yet still come at a reasonable price.
Mobile

Got gadgets galore? Keep them charged up with the 10 best USB-C cables

We're glad to see that USB-C is quickly becoming the norm. That's why we've rounded up some of the better USB-C cables on the market, whether you're looking to charge or sync your smartphone. We've got USB-C to USB-C and USB-C to USB-A.
Computing

Get ready to say goodbye to some IFTTT support in Gmail by March 31

If This Then That, the popular automation service, will drop some of its support for Gmail by March 31. The decision comes as a response to security concerns and is aimed to protect user data.
Mobile

5G's arrival is transforming tech. Here's everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.