PayPal is punching back. Now that it’s been thrown in the ring with newcomer Zelle, the big banks’ answer to payment processing platforms like PayPal itself and its Venmo subsidiary, the Palo Alto-based company has debuted instant bank transfers. This ought to make the payment processor competitive with Zelle in one of the key areas where the newcomer appears to have some leverage.
While PayPal has been around for nearly 20 years at this point, and Zelle is still in its nascent stages (it just starting rolling out to users in June), it clearly isn’t taking any chances when it comes to maintaining its dominance of the space. And part of its strategy appears to be doing everything its competitors can, though for now, it will be for a fee. PayPal users will soon be able to send funds from their accounts to their banks in just a few minutes, which is a major upgrade from the 24 hours or so it currently takes to make this kind of transfer. But there’s a catch — it’ll cost you 25 cents per transaction.
Sure, it’s a nominal fee, but it’s not one that Zelle charges. That said, Zelle also doesn’t have a dedicated app yet, nor does it boast many of the social features that have made PayPal and Venmo so popular among users. Still, Zelle’s backing from established banks like Chase, Citibank, and Bank of America, along with its instant withdrawals functionality, could certainly make it an attractive alternative.
The new instant withdrawals feature is currently in beta testing, and has been made “available to select PayPal users and will be made available to all U.S.
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