Qualcomm defies the odds, produces a rap video about processors that’s not a complete embarrassment

Qualcomm Snapdragon RapYes, your quizzical expression is justified, as processor manufacturer Qualcomm really has released a rap song and video promoting its Snapdragon chips.

Shoulda Got a Snapdragon is not a 30-second advert, nor does it feature totally irrelevant lyrics; it’s a professional, three-minute track produced by actual rappers, and shockingly, it’s not completely awful.

Shoulda Got a Snapdragon sings the benefits of owning a smartphone powered by a Snapdragon chip, from properly functioning GPS and great reception to improved battery life. The lyrics include phrases never heard before in rap such as “zero shutter lag” and “capture 3D stereoscopic video.”

What could have been a cringe-worthy attempt to make advertising processors “cool,” is actually a lot of fun, mainly due to the accompanying video, with its neon-bright colors and cartoonish sets. Shoulda Got a Snapdragon is an idea which really shouldn’t work, but Qualcomm has defied the odds and made something which isn’t a complete embarrassment.

How badly could it have gone? We dare you to have a look at this Microsoft MS-DOS 5 video to see how not to use rap in tech promo videos.

Qualcomm certainly helped themselves by teaming up with effortlessly cool rappers Parker and The Numberman, who deserve every plaudit going for rapping about mobile processors without sacrificing their credibility.

Obviously Qualcomm’s marketing suits couldn’t stop themselves from ruining it by using the meaningless tagline “Improve your relationships using the transformative power of Snapdragon processors!” on the promo page, but that was to be expected.

Both Shoulda Got a Snapdragon and a second song named Phones Up — which has an awful minute of exactly what these tracks are usually like, then two-minutes of more bizarre, and quite fun, mobile-based rap — are available for download through Qualcomm’s website.

But the fun lies in Shoulda Got a Snapdragon’s video, which you can enjoy below.

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