Qualcomm defies the odds, produces a rap video about processors that’s not a complete embarrassment

Qualcomm Snapdragon RapYes, your quizzical expression is justified, as processor manufacturer Qualcomm really has released a rap song and video promoting its Snapdragon chips.

Shoulda Got a Snapdragon is not a 30-second advert, nor does it feature totally irrelevant lyrics; it’s a professional, three-minute track produced by actual rappers, and shockingly, it’s not completely awful.

Shoulda Got a Snapdragon sings the benefits of owning a smartphone powered by a Snapdragon chip, from properly functioning GPS and great reception to improved battery life. The lyrics include phrases never heard before in rap such as “zero shutter lag” and “capture 3D stereoscopic video.”

What could have been a cringe-worthy attempt to make advertising processors “cool,” is actually a lot of fun, mainly due to the accompanying video, with its neon-bright colors and cartoonish sets. Shoulda Got a Snapdragon is an idea which really shouldn’t work, but Qualcomm has defied the odds and made something which isn’t a complete embarrassment.

How badly could it have gone? We dare you to have a look at this Microsoft MS-DOS 5 video to see how not to use rap in tech promo videos.

Qualcomm certainly helped themselves by teaming up with effortlessly cool rappers Parker and The Numberman, who deserve every plaudit going for rapping about mobile processors without sacrificing their credibility.

Obviously Qualcomm’s marketing suits couldn’t stop themselves from ruining it by using the meaningless tagline “Improve your relationships using the transformative power of Snapdragon processors!” on the promo page, but that was to be expected.

Both Shoulda Got a Snapdragon and a second song named Phones Up — which has an awful minute of exactly what these tracks are usually like, then two-minutes of more bizarre, and quite fun, mobile-based rap — are available for download through Qualcomm’s website.

But the fun lies in Shoulda Got a Snapdragon’s video, which you can enjoy below.

Wearables

To be blunt, the Vuzix Blade smartglasses just don’t cut it

We tried out the Vuzix Blade to find out if it’s worth shelling out $1,000 for smartglasses. Are these augmented reality, Android-powered glasses really ready for primetime or just an expensive gimmick that no one really needs?
Business

Apple loses battle to use Intel modems in Germany in latest clash with Qualcomm

Apple is following the Federal Trade Commission's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Music

The 25 best love songs on Spotify for your wooing pleasure

Valentine's Day comes but once a year, but love is forever. If you're hoping to impress your significant other -- or if you're trying to procure one -- we put together a list of the best love songs for your wooing pleasure.
Mobile

OnePlus will show off a prototype of its 5G phone at MWC

OnePlus will be among the first companies to put the new Snapdragon 855 processor into a phone and will also release a separate and more expensive 5G phone in 2019 with the help of U.K. network EE.
Mobile

Happy Valentine’s Day! Coffee Meets Bagel dating app data may have been breached

Are you planning on using Coffee Meets Bagel to find love on Valentine's Day? If you've been using the app for a while, you'll probably want to change your password -- the company said a data breach may have taken place before May 2018.
Mobile

Worried about extra data charges? Here's how to check your usage on an iPhone

It's common to get a little nervous about nearing data limits. Keep your peace of mind by checking how much data your iPhone is using. Our guide on how to check data usage on an iPhone helps you stay in control.
Mobile

Exclusive: Take a look at what a next-generation 5G phone will look like

With 5G phones debuting at MWC in mere days, there is discussion about whether they will be clunky bricks that die after a few hours? A reference design from Qualcomm offerrs a glimpse of the future: This is what 5G phones will look like.
Mobile

North Focals smartglasses discount cuts the price by a massive $400

Canadian startup North is hoping smartglasses will be the next big wearable. After announcing its new Focals smartglasses in late 2018, the company opened product showrooms in Brooklyn and Toronto and has made its first shipment.
Mobile

New Apple patent hints clamshell-style foldable phone may be in the works

Apple has filed a patent for a foldable phone that suggests the company could be following in the footsteps of the likes of Samsung and Huawei. The patent describes a clamshell-style foldable phone with two separate sections.
Mobile

Xiaomi Mi 9 will be one of the first phones with monster Snapdragon 855 chip

Xiaomi's next major smartphone release will be the Mi 9, and the company hasn't held back in giving us a good look at the phone, revealing the design, the camera, and a stunning color.
Wearables

Galaxy Watch Active isn't official yet, but you can see it in Samsung's own app

Samsung may be about to resurrect its Sport line of smartwatches under a new name: The Galaxy Watch Sport Active. Leaks and rumors are building our picture of the device at the moment.
Mobile

Stop buying old tablets, says Samsung, buy the new Galaxy Tab S5e instead

Samsung has launched the Galaxy Tab S5e -- the E is for Essential -- a reasonably priced tablet that includes many of the features we like from the Tab A 10.5, and the Tab S4. Here's what you need to know.
Mobile

Bag yourself a bargain with the best budget tablets under $200

The battle for your budget tablet affections is really ramping up. Which tablet, costing less than $200, should be commanding your attention? We take a look at some different options for the budget-conscious.
Computing

What is Wi-Fi 6? Here's a look at the next evolution of the wireless standard

We're exploring the new naming convention for wireless standards, how it affects the devices you buy, and what the upcoming Wi-Fi generation is changing for the better.