Qualcomm’s Snapdragon is no longer just a processor — now it’s a ‘platform’

qualcomm snapdragon platform asus
Qualcomm’s Snapdragon team is evolving. The Snapdragon is best known for being a line of processors, including the Snapdragon 820 and 835, for mobile devices. Now, after almost a decade of releasing Snapdragon processors, the company has announced that Snapdragon is no longer a line of processors — it’s now a platform.

So, instead of referring to Snapdragon as the “Snapdragon Processor,” it will instead now be known as the “Qualcomm Snapdragon Mobile Platform.” Some of the processors in the lineup will be booted from the Snapdragon family altogether, including the Snapdragon 200 series, which will now be a part of the “Qualcomm Mobile Platform.”

So what does this all mean? It’s a slightly strange rebranding, but the point is that Qualcomm wants to develop a full platform. It’s important to note that its hardware isn’t going to change — the Snapdragon 835 will still be a mobile processor in the Snapdragon family. Qualcomm wants to emphasis, however, that the Snapdragon 835 SoC is more than just a processor — it’s a full collection of bits and pieces, including the processor itself, a GPU, a modem, and a few pieces of software that help make all those pieces work together.

It does kind of make sense — the word processor is generally associated with a CPU, and the Snapdragon SoC simply is not just a CPU. In fact, what really sets Snapdragon SoC’s apart from other chip-makers is the system-on-a-chip component, which are fully custom. It’s clear that Qualcomm simply wants to shift some of the attention to all the non-CPU bits it also builds.

As AnAndTech notes however, a big risk here is that the word “platform” is pretty overused in the tech industry these days, and as such it doesn’t really end up holding all that much meaning.

As mentioned, the Snapdragon 200 family will be leaving the Snapdragon series altogether and joining Qualcomm’s “Mobile Platform.” The 200 series hasn’t been rebranded just yet — which does make things a little confusing. Considering the fact that the 200 series was the lowest series in the Qualcomm family, however, helps convey that the company wants Snapdragon to be a high-end name.

Mobile

Midrange phones can’t do A.I., but MediaTek’s P90 chip aims to change that

MediaTek has announced the Helio P90 mobile processor, which it says will bring the best A.I. features we see on high-end smartphones, to the mid-range. We spoke to the company about the chip.
Computing

Does Qualcomm's latest laptop processor hold up against Intel's Core i5?

Qualcomm has been nipping at Intel's mobile CPU heels for years and now it might finally have overtaken it. To find out whether it's new SoC can hold its own in mid-range computing, we pitted the Snapdragon 8cx vs. Core i5.
Mobile

OnePlus's 5G phone should arrive in May 2019, may cost up to $850

OnePlus will be among the first companies to put the new Snapdragon 855 processor into a phone, and will also release a separate and more expensive 5G phone in 2019 with the help of U.K. network EE.
Computing

Hololens 2 could give the Always Connected PC a new, ‘aggressive’ form

Microsoft is said to be leaning on Qualcomm to power its Hololens 2 headset. Instead of Intel CPUs, the next Hololens could use a Snapdragon 850 processor, allowing it to benefit from the always-connected features.
Mobile

G’day, Google: U.S. users can now give Assistant a British or Australian accent

U.S. Google Assistant users can give their Assistant a different voice. Google has updated Assistant with the ability for users to give it either a British or Australian accent, which could make it a little more personal for some.
Music

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Computing

Microsoft’s latest patent paves the way for Andromeda dual-screen mobile device

The latest patent discovery from Microsoft showcases a new hinge design for quickly opening a dual-screen mobile device with a single hand. Could this be additional proof surrounding the rumors of the company's Project Andromeda device?
Mobile

Need to record calls on an iPhone? Check out our handy guide

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.
Mobile

Apple is spending $1 billion to hire up to 15,000 new employees in Austin

Apple has announced a series of expansions across the U.S. -- including a massive expansion to the company's Austin campus that will see it spending $1 billion to accommodate for up to 15,000 new employees.
Outdoors

Google Maps makes it easier than ever to find a Lime bike or scooter

Google Maps has added a new feature that helps you find a Lime bike or scooter in just a few taps. The feature currently works in 11 U.S. cities served by Lime, with more coming next year.
Mobile

Quirky smartphone accessories you never knew you needed

Looking for a few accoutrements to make your smartphone even better? If you, or someone you know, is a sucker for accessories, you'll want to check out our collection of quirky smartphone accessories you never knew you needed.
Mobile

Ditch your smartphone for a year and win $100k from Vitaminwater

Vitaminwater is willing to part with $100,000 if you're willing to part with your smartphone partner for a year. Could you last for a year armed with only a 1996-era phone? Here's your chance to find out.