Skip to main content

RIM changes company name to ‘BlackBerry,’ one unified worldwide brand

RIM becomes BlackBerry
Image used with permission by copyright holder

CEO Thorsten Heins just introduced the BlackBerry 10 by announcing that Research In Motion (RIM), the company behind the BlackBerry brand, will now be known simply as “BlackBerry.” He said, “From today, we are BlackBerry everywhere in the world.”

RIM was originally founded back in 1984 and it has always been the company behind the BlackBerry brand. The RIM name will be now be dropped as the company bets its future on the new platform and a single brand worldwide.

Recommended Videos

BlackBerry will retain its existing logo, but the company will be synonymous with the brand and the Research In Motion name will no longer be used. The announcement was accompanied by a banner bearing the Blackberry name and logo with the words “One brand. One promise.”

We’ll soon find out if the company can live up to that promise.

Simon Hill
Former Associate Mobile Editor
Simon Hill is an experienced technology journalist and editor who loves all things tech. He is currently the Associate Mobile…
Samsung Galaxy Z Flip 7: the upgrade we’ve been waiting for?
Thre Flip 7 models next to each other

I never really thought that I'd want to go down the route of owning a flip phone, ever since I swore off my Nokia in the early 2000s (you know, the one with the weird felt covering and tiny notification window).

Fast forward two decades, and I'm considering rejoining the race, thanks to the Samsung Galaxy Z Flip 7. Coming in at $1,100, it's not cheap, but it's definitely something different compared to the world of black rectangles, and it it feels like Samsung’s Flip family has finally come of age.

Read more
I used the Galaxy Z Fold 7, here’s why I’m completely smitten
The back of the Galaxy Z Fold 7

We’ve waited several years for Samsung to join the party, but it’s finally here: Samsung has followed rivals like Oppo, OnePlus, and Honor in building a thinner, lighter, and sleeker Galaxy Z Fold 7. It’s an impressive feat of engineering and a major upgrade over previous years.

It’s easy to consider the Fold 7 nothing more than an update to the Galaxy Z Fold 6, but in many ways, it feels like a huge step forward, not just for Samsung but for all folding phones. I spent a few hours with the Galaxy Z Fold 7 in an exclusive preview, and here’s why I absolutely love what Samsung has done this year.

Read more
I tried the Samsung Galaxy Watch 8 series – they’re sleek, but with a lot to prove
Watch 8 on a wrist

Trying out the Samsung Galaxy Watch 8 and Watch 8 Classic is a tough gig - not in terms of it being a hardship to try out two high-end models, but that it's impossible to assess them with only 30 minutes’ use.

I can easily talk about the improved design and the fit of the straps etc, but the real changes are within the health ecosystem, and they'll need sustained testing to really understand if they're any good.

Read more