Digital Trends
Mobile

RIM changes company name to ‘BlackBerry,’ one unified worldwide brand

Simon Hill
By —
RIM becomes BlackBerry

CEO Thorsten Heins just introduced the BlackBerry 10 by announcing that Research In Motion (RIM), the company behind the BlackBerry brand, will now be known simply as “BlackBerry.” He said, “From today, we are BlackBerry everywhere in the world.”

RIM was originally founded back in 1984 and it has always been the company behind the BlackBerry brand. The RIM name will be now be dropped as the company bets its future on the new platform and a single brand worldwide.

BlackBerry will retain its existing logo, but the company will be synonymous with the brand and the Research In Motion name will no longer be used. The announcement was accompanied by a banner bearing the Blackberry name and logo with the words “One brand. One promise.”

We’ll soon find out if the company can live up to that promise.

Editors' Recommendations

Don't Miss

The best Walmart Black Friday deals in 2018
Up Next

Blackberry Z10 vs iPhone 5 vs Galaxy S3: Spec Showdown
awesome tech you cant buy yet hover 2 drone feat
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Posted — By Drew Prindle
t mobile sprint merger feature
Mobile

T-Mobile-Sprint merger could close as early as first quarter of 2019, exec says

T-Mobile and Sprint are finally merging. After a few failed attempts, the two companies announced their merger at the start of 2018. Once it's complete, the new T-Mobile could be better positioned to take on the likes of Verizon and AT&T.
Posted — By Brenda Stolyar
henrik fiskers bold plan for electrification and autonomy fisker emotion 4
Cars

Fisker failed. But now the EV pioneer is ready for an epic redo

Henrik Fisker has already had a career most executives can only dream about. He designed the BMZ Z8, a couple of Aston Martins, and his own Fisker Karma. But he’s got a plan to disrupt the auto industry, forged by lessons learned over the…
Posted — By Jeff Zurschmeide
best new shows and movies to stream John Wick Chapter 2
Movies & TV

One popular character won't be returning for 'John Wick 3: Parabellum'

The third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, John Wick 3: Parabellum, hits theaters in May 2019. Here's everything we know about the movie so far.
Posted — By Rick Marshall
Pixel 3 taking a photo
Mobile

Photos attributed to midrange Google Pixel Sargo suggest flagship-quality camera

The Google Pixel 3 and Pixel 3 XL are considered to be two of the best Android smartphones, but it looks like Google could be prepping a third. A budget Pixel 3 that boasts some of the best features of the other two has been leaked.
Posted — By Steven Winkelman, Christian de Looper
OnePlus 6T review
Mobile

T-Mobile OnePlus 6T phones get some improvements in update

The new OnePlus 6T continues OnePlus's tradition, coming with flagship power, camera performance, and the gorgeous design you want -- but for under $600. Here's everything you need to know about the OnePlus 6T.
Posted — By Mark Jansen, Andy Boxall
alexa makes skype calls
Smart Home

You can now make Skype calls on Amazon Echo devices

Amazon's Alexa can now make video and voice calls with Microsoft's Skype audio and video calling. Alexa-enabled devices can make voice calls. Alexa devices with video can make video calls to computers, mobile devices, and Xboxes.
Posted — By Bruce Brown
iphone xs
Mobile

Sprint offers holiday buy one, get one free deal for iPhone XR lease

After months of rumors and speculation, Apple has finally taken the wraps off of the new iPhone XS, iPhone XS Max, and iPhone XR. Now that the phones are out, you might be wondering how you can get them for yourself.
Posted — By Steven Winkelman
google feed personalization update
Mobile

Google replaces its classic Search page with Discover on mobile devices

As part of its 20th anniversary, Google unveiled its plans to improve Search, starting with its Google Feed. Now known as Discover, the update brings along a redesign to help you find content that aligns with your interests.
Posted — By Brenda Stolyar
amazon black friday deals 2
Smart Home

All the best Amazon Black Friday deals for 2018

Amazon may be an online-only retailer, but that doesn’t mean its Black Friday sales are anything to sniff at. In fact, due to its online status, Amazon has huge flexibility with the range of products and deals it can offer. Here's our…
Posted — By Bruce Brown
Bragi The Headphone
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best wireless earbuds around.
Posted — By Parker Hall
target black friday deals 14819491211 525769fa19 k
Deals

The best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…
Posted — By Bruce Brown, Aaron Mamiit
how to find a lost phone
Mobile

How to find a lost phone, whether it's Android, iPhone, or any other kind

Need to know how to find a lost phone? We have a simple guide right here that will help you to locate your lost or stolen phone using both native and third-party apps and services, whether it’s a smartphone or an older model.
Posted — By Simon Hill
cyber monday deals digital trends 2018 feature
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Posted — By Jacob Kienlen