The BlackBerry Style is the first phone by RIM to include a clamshell with full QWERTY keyboard. The manufacturer is hoping to capitalize on the youth market, who are power users of text messaging, with the full keyboard and design.
The BlackBerry Style includes a 5MP camera with flash, autofocus and video, external high resolution display (240 x 320), internal high resolution display (360 x 400), built in GPS and Wi-Fi, 512 MB Flash and micro SDHC memory card slot expandable to 32GB.
This is only the second phone from RIM to include BlackBerry 6. That provides a variety of features including graphical, context-sensitive pop-up menus and crisp visuals, a robust WebKit browser for efficient browsing with support for tabbed browsing and redesigned core apps and new apps for downloading podcasts, watching YouTube videos, and integrating RSS and social networking feeds.
Featured in purple and gray, the BlackBerry Style smartphone will be available nationally on Oct. 31 for $99.99 (after a $100 mail-in rebate). Starting Tuesday, customers can also reserve the Steel Grey BlackBerry Style smartphone at www.sprint.com/bbstyle to be purchased on October 31. The Royal Purple color will be available in November.