Samsung rips into Apple’s iPhone in latest Galaxy smartphone ad

Samsung has always taken great delight in poking fun at Apple’s loyal band of followers, but this time it’s got the changing design of the company’s iPhone firmly in its sights.

The Korean tech titan has just posted another biting ad and comes just days after Apple started selling the much-anticipated iPhone X. The ad, called Growing Up, takes the iPhone’s 10-year history as its theme, showing one guy’s (mostly frustrating) ongoing relationship with the various iterations of his Apple-made handset, and how his girlfriend’s Galaxy phone always seems to stay one step ahead.

Featuring Chyvonne Scott’s I’m Moving On, the 60-second ad starts in 2007 with the protagonist making a call to his girlfriend on his new iPhone, asking her, “Guess what I just got?” Come 2010 and he’s run out of storage for photos on his iPhone 4, and in 2013 his girlfriend shows off her brand new Galaxy phone. He’s impressed by its large, 5.7-inch display, which at that time was considerably bigger than the 4-inch screen on the iPhone 5S.

Next it’s 2016 and we witness the couple falling into a lake with their phones — he has to chuck his dripping iPhone into a bowl of rice in a bid to save it, while she happily shows off the photo she took with her water-resistant Galaxy S7. “You gotta send me that pic,” the guy says.

Jump to the present day (Samsung wisely skips the scene where the woman’s Note 7 sets fire to her home) and we see the guy looking at the iPhone 7 dongle he’s going to have to use after Apple removed the headphone jack (unless he forks out for the AirPods, of course). Meanwhile, his other half is enjoying the benefits of wireless charging, a feature that Galaxy phones have had for years but only came to the iPhone with the latest models.

At the end, the poor fella caves and buys a Note 8, sending a message to his girlfriend that reads, “Guess what I just got?”  nicely rounding off the ad.

Caught between the iPhone X and the Galaxy Note 8? Then take a moment to check out DT’s helpful specs comparison.

Product Review

Samsung's Galaxy Fold proves folding phones are the future

Samsung's Galaxy Fold is finally here -- it's the company's first foldable smartphone, with three screens, six cameras, and a dual-cell battery. What's it like to use? We spent some time with it to find out.
Mobile

Samsung Galaxy S10 update gives manual control of Bright Night mode

Samsung 2019 flagship smartphone lineup is here, and there aren't just two phones as usual — there are four. There's the Galaxy S10, S10 Plus, as well as a new entry called the S10e, as well as the Galaxy S10 5G.
Digital Trends Live

Digital Trends Live: Samsung Galaxy Fold woes, zombie pigs, and more

Today's topics: Samsung Galaxy Fold, Facebook A.I. voice assistants, YouTube comes to Fire TV, facial recognition on airline flights, the SpaceX DART program, Yale's zombie pigs, and much more!
Mobile

Breaking news: Samsung responds to reported Galaxy Fold display issues

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.
Deals

The excellent Moto G6 is just $99 from Google Fi for a limited time

Getting a cheap smartphone can be a great way to squeeze value out of your dollars. Motorola's Moto G-range has always been good value, but never better than this: Get the Moto G6 for just $99 from Google Fi.
Mobile

Keep your huge phone beautiful with the best iPhone XS Max cases

Apple's iPhone XS Max might be the best large phone the company has ever released. But a bigger OLED display and body means there's more glass to crack. Keep your massive phone safe with the best iPhone XS Max cases.
Product Review

The Xperia 10 Plus feels great in your hand, but you'll still want to put it down

There has never been a better time to buy a smartphone with an unusual design, and one of the cheaper models out there vying for your attention is the Sony Xperia 10 Plus, with its 21:9 aspect ratio screen.
Deals

Apple iPads and iPad Pros get price cuts up to $150 on Amazon

In the market for a new iPad? Now might be the time to buy -- Amazon has discounted a range of iPad models, including the 10.5-inch, 11-inch, and 12.9-inch iPad Pro models, plus the standard iPad.
Deals

Ultra Wideband is here, and you can use it with the 5G Moto Mod (and save $150)

5G is rolling out in the U.S., and Motorola’s Moto Z3 is one of the few phones that can use it. Select people can take advantage of Verizon’s 5G service and enjoy a $150 discount with the purchase of a Moto Z3 and 5G Moto Mod bundle.
Deals

The best Amazon Prime Day 2019 deals: Everything you need to know

Amazon Prime Day 2019 is still a few months off, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Mobile

The 15 most stylish iPhone docks and charging stands for your device

The right iPhone dock does more than just hold your phone. If you’re looking for the perfect dock for your bedroom, or one to sit discretely on your office desk, there’s a good chance you’ll find it here.
Trash

How to save yourself money by buying a refurbished iPhone

There’s a lot to consider when you’re looking for a new iPhone, and it can be very expensive. Save yourself some heartache and some money with our guide on how to buy a refurbished iPhone.
Mobile

BlackBerry Messenger to shut down in May, be replaced by enterprise version

BlackBerry Messenger for consumers will shut down at the end of May, nearly six years after it was launched. The app is going back to its roots, in a way, as it is being replaced by the much simpler BlackBerry Messenger Enterprise.
Deals

Apple Watch Series 3 and Samsung Gear S3 smartwatches get big price cuts

The Apple Watch Series 3 and Samsung Gear S3 are at some of the lowest prices we've seen since so far this year. With discounts from Amazon and Walmart, now is a great time to find spring savings on wearables.