Skip to main content

Snapchat looking to monetize, reportedly in talks with advertisers and news sites

snapchat looking to monetize reportedly in talks with advertisers
Image used with permission by copyright holder
Snapchat is looking at how it might monetize its ephemeral messaging app, with a report Tuesday suggesting the California-based company is holding meetings with advertisers and media firms with a view to introducing ads, videos and news.

The service under discussion is called Snapchat Discovery, the Wall Street Journal said, citing people with knowledge of the talks as its source.

Around 12 firms – gossip-focused Mail Online among them – are said to be involved in the talks, with Snapchat aiming to roll out the service in November.

According to the Journal’s report, Snapchat Discovery would offer news snippets to users, as well as video clips of TV shows or movies. Delivered content would be accessed Snapchat-style, by pressing and holding to view.

Related: Snapchat improves security after user account leak

Snapchat, which launched in 2011, will have little trouble attracting advertisers. It’s currently thought to have around 30 million users, having added some 16 million in the last year alone. Company data claims users, half of whom are aged between 13 and 17, send a colossal 500 million photo and video messages a day. Engagement with the app is high, too, with the average user checking in 14 times a day.

While some firms already use the service to promote their products, a paid-ads service that delivers content directly to users could prove lucrative for the startup.

The popularity of the service, which lets users send messages that only show for a few seconds before disappearing, has inspired a slew of copycat apps, including ones from established players such as Facebook (Slingshot) and Instagram (Bolt).

Speaking of Facebook, Snapchat last year turned down a $3 billion acquisition offer from the social networking company, while more recently the messaging app has been attracting interest from the likes of Chinese e-commerce behemoth Alibaba.

With so much buzz around the startup, it’s little surprise Snapchat is looking at ways to generate revenue, with a possible IPO coming somewhere down the line. However, it’s going to be interesting to see how users take to having vanishing ads pushed their way, as well as disappearing news.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
One UI 7 might be Samsung’s biggest smartphone update in years
A person using the S Pen stylus with the Samsung Galaxy S24 Ultra.

It's too early to know what Samsung will offer in its upcoming One UI 7 smartphone update. However, at least one informed leaker suggests the update could be significant. Ice Universe posted on X (formerly Twitter) saying that Samsung's One UI 7 update could be the most significant change in the history of One UI.

While it's not a substantial leak, we might hear more about this from Ice Universe in the upcoming days and weeks — or at least we can hope.

Read more
Amazfit Amazon Prime Day deals dropped: Save up to 40% off smartwatches today
Amazfit Bip 5 Unity worn while running

Amazfit has certainly made a name for itself in the smartwatches and wearables market with its excellent selection of devices, including the Bip series of watches and the unique Helio smart ring. While many of its offerings are already priced competitively, the brand just launched its best Prime Day deals. It's a great time to save up to 40% off the Amazfit catalog across a variety of models -- accessories, too. Of course, there are a couple of really, really good deals that we wanted to call out separately. You can browse the sale to see those discounts or check out the top picks below.
Shop Prime Day deals
 
Amazfit Bip 5 Unity -- $60, was $70

This fitness-centric watch has a rectangular face, similar to... well, you know. It also offers up to 11 days of battery life — 26 days in battery saver mode — a stainless steel chassis design and Bluetooth connectivity. Track performance like steps, distance, and calories, or monitor your health through monitoring sensors, including heart rate, blood oxygen, stress, sleep, and more. Fitness and health data sharing with your most used apps is also available, with compatibility for Apple Health, Google Fit, Strava, Adidas Running, and several others.
Buy Now

Read more
My all-time favorite Kindle just got a huge Prime Day discount. Here’s why you should buy it
Someone holding the Amazon Kindle Scribe with its screen turned on.

Kindles are excellent devices. If you want a distraction-free device for reading that's light, easy to use, and won't strain your eyes, you can't go wrong with any Kindle. But what if it's been a while since you've upgraded your Kindle? What if you've been thinking it's time for something new? Lucky for you, there's a solution.

As part of the many Prime Day 2024 deals happening right now, Amazon has discounted the Kindle Scribe by $105. Normally retailing for $340, the Kindle Scribe can currently be yours for as little as $235. The Scribe is the most expensive Kindle in the lineup, so a sale this steep is excellent.

Read more