Skip to main content

SRS iWow 3D brings 3D audio to iPhone, iPad, and iPod touch

Some folks look at their iOS devices purely as communications tools, but others are all about the entertainment—video, music, games, and more. SRS Labs is aiming to appeal to the latter set with their new iWow 3D audio adapter for iPhone, iPod, and iPod touch that brings simulated 3D sound to both compressed and uncompressed audio played back through the devices, adding new levels of depth and enjoyment to a variety of content. And once user pair up the adapter with the SRS iWOW App, they’ll be able to optimize their settings for a variety of different situations (earphones, home stereo, cars, and more) to get the most of their audio experience.

Image used with permission by copyright holder

“More and more people are enjoying their favorite music, games, movies and TV shows on the go; however, [Apple’s iPad, iPhone and iPod] fall short on delivering a great entertainment experience due to their limited audio performance capabilities, negatively impacting at least half of their experience,” said SRS Labs’ VP of marketing Allen H. Gharapetian, in a statement. “We are confident that our new iWOW 3D audio adapter will become a benchmark accessory for consumers who use their iPad, iPhone and iPod to truly enjoy their content at its best.”

Recommended Videos

The iWow 3D uses SRS technologies to look for cues in source audio material and generate an immersive, three-dimensional soundstage with improved clarity and depth over the original audio, as well as enhanced bass response. The iWow 3D is available in two models: a base model and a premium iWow 3DHF model. Both connect to the 30-pin connector on an iPhone, iPad, or iPod touch, with a sleek black enclosure offering an extended line-out headphone jack, and offer five interchangeable faceplates so users can personalize their devices. The 3DHF version also comes with customized in-ear earbuds that “further enhance” the SRS iWow 3D experience.

The base model iWow 3D audio adapter carries a suggested retail price of $69.99, and the premium 3DHF model carries a suggested price of $99.99—although SRS Labs itself is offering lower prices in its own online store. SRS Labs says both adapters are available and shipping now, although their Web site still says they’re “coming soon.”

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Everything Apple didn’t announce at its iPhone 15 event
Apple's September 2023 event Tim Cook

Yesterday's iPhone 15 event revolved solely around the iPhone 15/iPhone 15 Plus, iPhone 15 Pro/Pro Max, and Apple Watch Series 9 (along with Apple Watch Ultra 2). As a result, no new iPads, Macs, or audio products were announced. This news isn't surprising, and the omissions suggest another Apple event may occur before the year's end, although this has yet to be confirmed and may not happen for a few weeks.

There are a lot of would-be Apple products that could make appearances in the coming weeks or months — but weren't shown at today's event.
New iPads

Read more
I hope Apple brings this Vision Pro feature to the iPhone
A concept of spatial FaceTime from Apple Vision Pro mixed reality headset running on iPhone.

Digitally crafted alternative realities can be exciting or discomforting, based on how you envision them. But Apple, among other companies invested in AR- and VR-dominant future, clearly wants you to focus on the bright side. That's why Apple spent a substantial chunk of time at its WWDC 2023 developer conference to highlight the various features of the Apple Vision Pro — Apple's extravagant new mixed reality headset.

As per Apple's surefooted narrative at the event, the Vision Pro delivers us into a new era in computing and pushes beyond the boundaries of fixed displays. The promotional walkthroughs easily convince us the headset is both visually and functionally unique in many ways.

Read more
Have an iPhone, iPad, or Apple Watch? You need to update it right now
iPhone 14 Pro Max against a red background.

If you own an Apple product — be in the iPhone, iPad, Apple Watch, or a Mac — you should update it immediately. Why? Apple has begun rolling out updates to all of its devices with fixes for a serious security vulnerability.

The security vulnerability is known as CVE-2023-32434, and it has to do with the kernel privileges of Apple devices. Per Apple's website, the vulnerability allows third-party apps to "execute arbitrary code." In other words, if a bad actor knows how to exploit this vulnerability, they could potentially gain access to your Apple device and wreck havoc.

Read more