Skip to main content

Study: mobile social games attract young, college-educated women

Guys, your dream girl may be playing Fruit Ninja. Traditional gaming is still dominated by an aging group of men, but mobile gaming may be bucking this trend. According to a new study by mobile analytics firm Flurry, the average age of a mobile “social” gamer is 28, or six years younger than their traditional gamer counterparts. In addition, 53 percent of mobile players are women, easily topping the 40 percent of traditional gamers that claim to be female.


Those in the study were mostly from the United States, had a family income of about $60,000 – $80,000 a year, and were white. More startling, 61 percent of those studied had attained a Bachelor’s degree, or higher, compared to a national average of only 28 percent. By age and demographic, Flurry estimates that the mobile social gaming audience is a marketer’s “dream target audience,” meaning they’re young and have a lot of disposable income.

However, this may not be a representative sample of mobile social gamers. To find these results, Flurry used a sample of more than 60,000 iPhone and Android gamers who used its services and self-reported age, gender, and location. It is unknown if Flurry’s services appeal to specific demographics. Those who report age and info may be more prone toward certain demographics as well.

Still, the study proves that women are interested in games that have social appeal. While traditional games are often full of violence and gore, casual and social games have broadened the appeal of games in recent years by targeting new audiences.

Below, we’ve included a few more slides from Flurry’s study.


Editors' Recommendations

Jeffrey Van Camp
Former Digital Trends Contributor
As DT's Deputy Editor, Jeff helps oversee editorial operations at Digital Trends. Previously, he ran the site's…
How to download the iOS 17 beta on your iPhone right now
Hand holding iPhone in front of a MacBook showing iOS 17 Developer Beta 1 download page.

As expected, Apple officially took the wraps off iOS 17 at WWDC 2023. The next major release of the iPhone operating system includes some exciting new features, ranging from improvements to phone calls and FaceTime to a new Journal app.

The final release of iOS 17 isn't expected to arrive until September, but as usual, Apple is making its first developer preview available now to give developers a head start on prepping their apps so they're ready to go as soon as iOS 17 officially lands in the fall. If the past few years are any indication, we'll also see a public beta arrive sometime in July, usually in tandem with the third or fourth developer beta.

Read more
Galaxy Z Flip 5 leak just revealed all of its biggest specs
Leaked render of the Samsung Galaxy Z Flip 5.

So far, we've only heard a handful of rumors regarding the upcoming Galaxy Z Flip 5, but a recent leak revealed nearly everything about the foldable's specs, launch window, and price.

According to a tweet from reputable leaker Yogesh Brar, we should be expecting the Flip 5 to launch at the end of next month on July 26 or 27 and cost $999, just like the Galaxy Z Flip 4 before it. In terms of the specs themselves, Samsung isn't making any huge leaps from what we're expecting the company to bring out for the Flip and Fold 5, although there are still plenty of upgrades if the leak is accurate.

Read more
How to download the watchOS 10 beta on your Apple Watch
An Apple Watch showing the watchOS 10 Developer Beta update.

Apple unveiled its latest major operating system releases at WWDC 2023, including iOS 17 for the iPhone and watchOS 10 for the Apple Watch. This year's big software update for Apple's popular smartwatch brings a fresh new design to the user interface for the first time in years, along with improvements for mental health, vision health, and cycling and hiking workouts.

As with Apple's other OS updates, watchOS 10 won't see a final release until this fall. However, for those brave souls who would like to jump in sooner, Apple has the first developer beta available now, with a public beta expected to arrive in July.

Read more