Survey: Potential tablet buyers fixed on iPad

Apple iPad 2Companies other than Apple that have a tablet on the market may well shudder when they see the results of a survey published on Wednesday.

The overwhelming majority of the survey’s respondents who said they were thinking about purchasing a tablet said the iPad was of most interest – 94.5 percent to be precise. Next was Hewlett-Packard’s TouchPad, with 10.4 percent saying they would consider it.

Coming second will be cold comfort for HP, which appears to be having trouble shifting its TouchPad, despite recent price cuts.

survey potential tablet buyers fixed on ipad

The survey, conducted by Baird Research & Insights, included 1,114 mainly US-based consumers. The company stated that “there are a greater proportion of males, central US respondents, and affluent individuals within our respondent pool than official US demographics.”

Baird pointed out that the top four tablets of interest to potential buyers – the iPad, the TouchPad, Samsung’s Galaxy Tab 10.1 and Motorola’s Xoom – all have screens of around ten inches. RIM’s PlayBook, with a 7-inch screen, came in at sixth and was of interest to only 3.8 percent of potential buyers.

A couple of months back there were reports of RIM scrapping plans to release a 10-inch PlayBook because sales of the 7-inch device had been so disappointing. Looking at these results, it seems as if it’s the 7-inch device they should be scrapping, in favor of a 10-inch tablet.

The results of the survey showed that consumers between the ages of 30 and 40 are the most interested in buying a tablet, while actual ownership is most prevalent in the 40 to 50 and 50 to 60 age groups. The 18 to 22 age group showed the least interest in purchasing a tablet.

Baird’s research also pointed out that although tablets are becoming ever more popular, they’re unlikely to be replacing the humble PC just yet. Among the survey’s respondents, 83 percent said they couldn’t do without their PC.

Emerging Tech

How emotion-tracking A.I. will change computing as we know it

Affectiva is just one of the startups working to create emotion-tracking A.I. that can work out how you're feeling. Here's why this could change the face of computing as we know it.

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Product Review

You won't buy Microsoft's Surface Hub 2S, but it could still change your life

The Microsoft Surface Hub 2S wants to change the way you collaborate at work. That’s a lofty goal most devices fail to achieve, but the unique Hub 2S could be an exception. And trust us – you’re going to want it.

Keep your new iPad (2018) sparkling with the best screen protectors

Your iPad sports a stunning 9.7-inch screen and you'll want it to stay that way. The best iPad (2018) screen protectors guard against cracks, scratches, and even smudging from your fingers. Check out our top picks here.

The OnePlus 7 Pro will have four launch events to celebrate its release

The OnePlus 6T may still be new, but we're already looking ahead to the upcoming OnePlus 7. It will use the Snapdragon 855, and may have a new pop-up front camera, too. Here's everything we know about the OnePlus 7.
Smart Home

The Houzz app now lets you virtually tile your floor with augmented reality

Augmented reality is starting to be a real bonus to apps like Houzz's View in My Room 3D tool, which recently added the ability to measure how a tiled floor might look in your living space.
Product Review

Screen snags aside, the Galaxy Fold is an exciting step toward a foldable future

Samsung's Galaxy Fold is the company's first foldable phone, with two screens, six cameras, and a dual-cell battery. The phone may be delayed due to display issues, but that doesn't stop us from asking -- what's it like to use?

The best Bluetooth headsets of 2019, from Sennheiser to Jabra

Quality headsets are rare. Here are our picks for the best Bluetooth headsets available, whether you need something modest, cheap, or loaded with features. We highlight the best Bluetooth headsets you can get for different situations.

Samsung begins retrieving all the Galaxy Fold review units

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.

Common Samsung Galaxy S10, S10 Plus, and S10e problems and how to fix them

Samsung's new Galaxy S10 range is gorgeous and extremely powerful. But they're not perfect, and you may discover some issues with your new phone. Here are some of the most common Galaxy S10 problems and how to fix them.

Michael Kors updates its Sofie smartwatch, but still uses a processor from 2016

Michael Kors announced an update to the Sofie smartwatch, now offering heart rate monitoring, GPS, and NFC support. There's only one problem — the device still offers the Snapdragon Wear 2100 processor.

Capture life in every direction with the best 360 cameras

While 360 cameras are still a new technology, that doesn't mean there's not a few that are worth a look. Whether you want to shoot from the middle or just need a simple, affordable option, here are the best 360 cameras on the market.
Home Theater

The best MP3 players of 2019 cram tons of music into a small package

Want to go for a run, but your phone is weighing you down? Don't sweat it. Can't fit your whole music library on your smartphone? No worries. Check out our list of the best MP3 players, and find one that works for you.

WWDC 2019 Complete Coverage

Apple’s Worldwide Developer Conference is a key tech event each year, and for Apple fans, it will be one of the two best times of 2019 (along with "new iPhone day," of course). For the last few years, Apple has debuted much of its…