T-Mobile’s not going to be beaten by AT&T when it comes to offering its subscribers plenty of data plan options. Shortly after T-Mobile brought its data stash promotion to its postpaid Simple Choice plans, AT&T added its own data rollover promotion to try and match the Uncarrier’s latest move. Now, T-Mobile is doing AT&T one better with the announcement its Data Stash plan will soon be available to prepaid customers, too.
Starting on March 22, any customer who is signed up for the Simple Choice prepaid plan on T-Mobile’s network will get 10GB of data stash free, along with the promise that any unused data will rollover into the next month, and the next month, until the year is up. Andrew Sherrard, T-Mobile’s Chief Marketing Officer, boasted about the importance of bringing data stash to more customers on the company’s blog.
“Data Stash is good for customers … and it’s good for the wireless industry, an industry that ranks right down there with cable and insurance companies in customer satisfaction ratings,” he wrote. “And it’s precisely things like confiscating your customers’ data − data they’ve bought and paid for − that drives so much frustration with the carriers.”
The blog announcement is scant on details, and doesn’t say which prepaid plans will get data stash, or if the deal is open to new prepaid customers, too. It seems likely that T-Mobile will extend the offer to new customers, though there might be some sort of tier that users have to sign up for to get data stash. After all, that’s how it works with the postpaid Simple Choice Plans. To get data stash on your postpaid plan, you have to have signed up for 3GB or more of data. Those with just 1GB of data on their plans are not eligible.
T-Mobile is expected to post more details before the new data stash policy is enacted. We’ll be sure to keep you updated on T-Mobile’s data stash prepaid plans as soon as we learn more information.
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