T-Mobile introduces color Sidekick

Based on Danger, Inc.’s hiptop Wireless Solution, the one-of-a-kind device has stirred up a frenzy among loyal consumers and celebrities alike as the ultimate communication device. The T-MobileSidekick allows customers to surf the Web, chat using the AOL Instant Messengerâ„¢ (AIM®) service, send and receive email, play games, exchange mobile snapshots and talk it up with friends – all from asingle device. Beginning tomorrow consumers can purchase the new color version of the T-Mobile Sidekick for $299.99 by calling 1-800-TMOBILE or visiting their nearest CompUSA store.

The new screen features 65,000 vibrant colors giving customers the ultimate web browsing experience. The color screen swivels up to showcase a full QWERTY keyboard that complements the T-MobileSidekick’s instant messaging capabilities. A fully integrated version of AIM® and the ability to keep instant messaging (IM) active in the background while surfing the web have made instant messagingthe ‘killer app’ among T-Mobile Sidekick users. Additionally, customers can now send and receive email from their AOL® email account, through the T-Mobile Sidekick’s Web browser, in addition to threeother POP3 email accounts via the device’s integrated email application.

“The early success of the T-Mobile Sidekick really speaks to the device’s innovative design and simple user interface – it’s the ultimate way to communicate whether it’s by voice, email or AIM,” saidNick Sears, vice president of consumer products for T-Mobile USA, Inc. “Now with a color screen and simple rate plans, there’s never been a better time to get a T-Mobile Sidekick and see for yourselfwhat the buzz is all about.”

Since the T-Mobile Sidekick first hit the market eight months ago, the device has transcended the ranks of traditional wireless devices, becoming a pop culture icon as a ‘must have’ for athletes,celebrities and musicians.

“It’s everything at your fingertips in one device,” said All-Star Shortstop, Derek Jeter. “No more excess gadgets and it’s all in color.”

Consistent with its Get More promise, T-Mobile announced new rate plans, giving customers more flexibility to select the rate plan that meets their T-Mobile Sidekick usage needs specifically. New andexisting T-Mobile Sidekick customers can now sign up on any T-Mobile voice plan and add unlimited email, Web browsing, AIM and text messaging for $20 a month. Customers who want to use just thedevice’s powerful data functionality can get a stand-alone plan that includes unlimited email, Web browsing, AIM® and text messaging for $29.99 a month, with voice calls billed on a pay as you gobasis for just .20 cents a minute, with domestic long distance and roaming included.

The T-Mobile Sidekick, recently honored as the 2003 PC World “Product of the Year,” is available Friday by calling 1-800-TMOBILE and at CompUSA locations. The company expects the product to beavailable at T-Mobile company owned stores and authorized dealers later this month.

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