Will budget-conscious shoppers hurt iPhone and Galaxy S4 sales?


It may seem like Apple’s iPhone is a major force to be reckoned with, and no doubt it is. For now, anyway, says France Telecom SA CEO Stephane Richard. According to Businessweek, the French executive feels that the increasing frugality of the average consumer and influx of decent budget phones may spell trouble for the iPhone and other high-end devices like the Galaxy S4.

Richard says that there are less and less shoppers that are actually concerned with having the newest, flashiest phone. Instead, they’re willing to settle for something that gets the job done, if it saves them a few dollars.

Admittedly, this trend is much more prevalent in Europe, but that’s not to say it won’t spread; economies are tough all around the world. In the last three years, France Telecom has reduced its prices by 25 percent; it now offers monthly plans that include unlimited calls and 3GB of data for less than $30. (How can we get our hands on that kinda plan?)

The company is doing what it can to gain a bigger customer base. For one, it’s rebranding itself as Orange, a company it purchased in 2000, and one that is well-known and may help them out.

What’s more, the carrier may reduce prices by up to another 12 percent. Richard cites pressure from low-cost competitors as the main reason for the reductions. It’s reduce prices or lose customers, and less profit is better than no profit.

To help pull in more customers, FT introduced a new brand in 2011, Sosh. The carrier doesn’t sell or offer discounts on phones in exchange for a contract. In fact, in exchange for the low cost plans, users have to bring their own phones to the table, and they also sacrifice extensive customer service care. But that’s to be expected, since these customers will be paying as much as 40 percent less than FT/Orange customers.

The last few years have been a tumultuous time for all things luxury. It’s not a big shock to hear people say the penny-pinching is making its way to the mobile world. What will be interesting is seeing if, and how, mobile providers respond to consumer demands and needs. (iPhone Mini, anyone?)

Product Review

Motorola's sexy Moto G7 will change the way you look at budget phones

With glass curves, a large display, and an eye-catching price tag the Moto G7 will turn plenty of heads in the budget smartphone market. We tested it out to see if Motorola has done enough to top the value charts.

Huawei has a bold Plan B should tensions affect its software relationships

Huawei has its own software for smartphones and computers prepared, should its relationship with Google and Microsoft be adversely affected by ongoing tensions between it and the U.S..

Bigger isn’t always better: 5 of the smallest smartphones worth buying

Phones are getting larger and larger, but what options exist for the small-of-hand, or people who just want a phone they can use one-handed? In a world of phablets, some of the smallest smartphones can still pack a punch.

Sprint calls out AT&T's 5G E in full-page New York Times ad

Now that the 4G network has already "evolved," network giant AT&T controversially plans to rebrand potentially millions of 4G smartphones to make it appear as though they are on 5G networks.

Safeguard your Sony Xperia 10 smartphone with one of these cases

If you're looking for some protection to keep your Sony smartphone safe, or you want a different style, we've got you covered here with a list of the best Sony Xperia 10 cases. There are clear cases, rugged cases, wallet cases, and more.
Product Review

Sony's Xperia 10 falls frustratingly short of budget brilliance

Better know for premium products, Sony does also have a budget smartphone range, but can the Sony Xperia 10 compete with great cheap phones from Nokia and Motorola? We put it through its paces to find out how it measures up.

Sony's Xperia 10 smartphone boasts a 6-inch screen and is now available

Sony took the wraps off of three new phones at Mobile World Congress 2019, including the new Xperia 1, which is the company's new flagship phone and the first with a 4K OLED display with a 21:9 aspect ratio.

FCC to help first responders pinpoint 911 callers in multistory buildings

When someone calls 911 from their cell phone, wireless carriers provide operators with an approximate location. Now the FCC wants the carriers to provide vertical location data to pinpoint 911 callers inside multi-story buildings.

Latest Samsung Galaxy smartphone will pop up on April 10

Samsung will show at least one new Galaxy phone off on April 10, it has confirmed in a teaser tweet. The Galaxy A90 may make its first appearance, and it's rumored to have a pop-up camera and a notch-less screen.

Leaked ZTE concept phones are crazy, possibly fake, and totally worth seeing

Renders of what may be ZTE concept phones may show how the manufacturer could avoid using the notch on future devices. They're crazy -- and maybe not even real -- but they're definitely worth looking at.

The iPad Mini, Apple’s tiny tablet, makes a return with powerful specs

Apple has finally revealed the iPad Mini. With all-new and upgraded specs, support for the Apple Pencil, and a fantastically inclusive price, here's everything you need to know about the iPad Mini.

The Apple iPad Air is the power-packed tablet for everyone

The iPad Air is the less serious cousin to Apple's iPad Pro range, and it's the perfect addition to your coffee table. But it's no less powerful. Here's everything you need to know about the iPad Air.

Get excited for your Sony Xperia 10 or 10 Plus by getting it set up just right

If you've picked up one of the Sony's more affordable smartphones, you may be be wondering what hidden depths lie within. We've got some handy Sony Xperia 10 tips for you here to help you get to grips with your new phone.

This is the one thing you need to do before giving your child a smart phone or tablet

Monitoring your kids' digital habits can be a challenge in today’s high-tech age, but great parental control software like Qustodio gives parents a much-needed advantage Read on to find out how you can protect your child from online…