TV Guide Expands Mobile Offerings

TV Guide yesterday built upon the foundations they laid last year when they launched a mobile information service as they announced upcoming, next generation products and services offerings for those seeking their television data through their mobile phones. Specific availability for the new TV Guide Mobile looks to be sometime this year, while a new video content offering from the TV Guide Channel looks to be available now.

The new TV Guide Mobile interactive television program guide, said its developer TV Guide Mobile Entertainment, will sport a TV-like interface and provide access to exclusive TV Guide content. Features will include access to local television program listings, scheduling of program reminders, sending program alerts to friends, viewing recommendations and news from the TV Guide editorial team and providing consumers the ability to remotely access the features of their digital video recorders through mobile devices and the Internet. This last feature is provided courtesy of technology being developed by parent company Gemstar-TV Guide.

TV Guide is working with a number of mobile content and application developers, including Roundbox, Alacre, m-Qube and mPortal, on the TV Guide Mobile Service.

As for the mobile TV Guide Channel offering available now, this on-demand version of the programming publication’s television network brings to cell phones short form, made for mobile content highlighting upcoming shows and movies on TV.

“TV Guide’s existing media properties – TV Guide magazine, TVGuide.com and TV Guide Channel- are key fixtures in the home entertainment space, reaching consumers on a variety of platforms and providing unrivaled access to information and entertainment guidance,” said Richard Cusick, senior vice president and general manager, Digital Media for Gemstar-TV Guide, in a statement. “TV Guide Mobile and the new mobile version of TV Guide Channel extend the reach of TV Guide and allow our customers to get the information and content they want delivered to them wherever and whenever they want it.”

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