Uber cuts prices in 48 cities, promises drivers they won’t lose out

uber cuts prices 48 cities promises drivers wont lose
360b / Shutterstock
Uber said Thursday it’s cutting the cost of rides in 48 of its newer cities across the U.S. in an effort to “beat the winter slump.”

While the move may raise eyebrows among drivers of the ride-hailing service, fearful that the fare cut will also mean a drop in wages, they needn’t worry. Uber is promising that no driver will lose out in the locations where it’s cutting fares.

The San Francisco-based company explained in a post on its blog: “In the past, Uber has implemented price cuts without a guarantee for drivers. However, this time around, we’re trying a new approach. We’re so confident in the earnings gains drivers will see that we’re making earnings guarantees in every city where we’re cutting prices. We feel that it is important for drivers to have this kind of certainty and comfort going into a price cut.”

Uber has previously implemented price cuts in some of its more established locations during quieter times of the year, and, offering Chicago as an example (below), demonstrated how lower fares can benefit not only paying passengers, but drivers too.

uber lower prices jan 2015

The company is hoping that by offering discounted fares in its newer markets it can more easily attract first-time customers who can then help spread the word about the service, enabling it to establish itself in those locations more quickly. The cities where lower prices are being implemented include Atlanta, Dallas, Detroit, Miami, Salt Lake City, and San Diego.

Mobile

Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.
Movies & TV

You can get a screaming deal on LG OLED TVs just in time for the Super Bowl

LG is offering steep discounts on its critically acclaimed OLED TV models just in time for the Super Bowl, letting discerning viewers watch their favorite athletes with higher picture quality than ever.
Emerging Tech

Look forward to your morning commute with one of the best ebikes available

A proper ebike is perfect for commuting or a trek along the trailhead, with most offering pedal assistance and a long-range battery. As more brands offer their own take on this innovative way to get around, it's hard to distinguish the…
Cars

Ford’s app-based ‘Chariot’ shuttle service is offering its final rides

Chariot, the app-based crowdsourced ride service owned by Ford, is shutting down in the coming weeks. Launched in 2014, the bus-like service has apparently been unable to deal with competition from the likes of Uber and Lyft.
Product Review

Mobvoi beefs up the battery on its affordable Ticwatch E2 and S2 Wear OS watches

Mobvoi is known to offer excellent, low-priced Wear OS smartwatches. At CES 2019, the company unveiled new entries into its Express and Sport range -- the Ticwatch E2 and Ticwatch S2.
Computing

Our favorite Windows apps will help you get the most out of your new PC

Not sure what apps you should be downloading for your newfangled Windows device? Here are the best Windows apps, whether you need something to speed up your machine or access your Netflix queue. Check out our categories and favorite picks.
Mobile

Samsung rumored to mark 10 years of the Galaxy S line with a 5G model

Samsung is rumored to launch a 5G version of the Galaxy S10, called the Galaxy S10 X. The phone may be larger than the standard Galaxy S10 devices, and feature a very impressive specification sheet.
Mobile

The most expensive Galaxy S10 could be the priciest Galaxy phone we've seen

Not long now; with 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.
Computing

Yes, Android apps can run on your PC, and it's easier than you think

Wish you knew how to run Android apps in Windows? It's easier than you might think and there are a number of different ways to do it. In this guide, we break down the steps so you can follow along with ease.
Mobile

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Android

Mobile World Congress (MWC) 2019: Complete Coverage

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are likely to dominate the news. For…
Mobile

C you soon? Rumors swirl of a USB-C port on 2019 iPhones

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…
Mobile

Biometric phone unlocks can’t be forced by feds, says U.S. judge

Fingerprint and face unlocks used to not be protected by the Fifth Amendment, but that may soon change. A judge in California has ruled biometric unlocking methods of all kinds are protected in the same way as passcodes.