You could get a free Pixel — and a sweater to keep it warm — at Google’s NYC pop-up

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Think you’re cold? Think of your phone.

With temperatures dropping into the single digits (and perhaps lower), you’re not the only thing freezing — so is your smartphone. And while you may be able to withstand the windchill with your many layers (albeit uncomfortably), your poor, naked mobile device may not be so lucky. But now, Google is hoping to change all that by way of a new pop-up Pixel store in New York City’s trendy SoHo neighborhood. If you own a Google Pixel (or are planning on owning one soon), pay a visit to the Made By Google pop-up on Mercer Street and Spring to get a sweater for your phone and, just maybe, for you as well.

On Friday, Google tweeted about the Pixel sweater workshop at its pop-up, urging folks to take to Snapchat to check out the action in real time. The first 150 people who made an appearance at the store were treated not only to an ugly sweater for their Pixel but for themselves as well. Because really, who doesn’t want to be #twinning with their smartphone?

“If you visit the Pixel Sweater workshop from noon to 6 p.m. any day from [Friday to December 23] you’ll have the opportunity to take home a sweater-shaped cookie, a Pixel-sized sweater, a human-sized sweater, a Pixel phone, or a combo of all these items,” a Google representative told Digital Trends.

So you have a chance to win a $650 phone, as well as a combo of items if you’re lucky.

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Best of all, the entire giveaway is free and available to everyone. Though to be fair, you definitely had to pay the price of standing out in the cold, waiting for a chance to get in and get a sweater. But if you’re willing to exercise some patience all in the name of the holiday spirit, head over to the pop-up at 96 Spring Street in Manhattan.

If you don’t live in the area, however, or simply couldn’t brave the weather, just consider a sweater for your Pixel your next big knitting project. Really, scarves are so last year.


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