The number of people in the UK going online from their PCs is slowing, while the figures are soaring for mobile Internet use, according to a new survey conducted by Nielsen Online.
The figure for PC users accessing the Net grew by just 3% in the second and third quarters, while for mobile users the numbers soared by 25%, for a total of 7.3 million people, according to the BBC.
Kent Ferguson, a senior analyst with Nielsen Online, observed:
"This highlights the advantage of mobile when it comes to immediacy: people often need fast, instant access to weather or sports news and mobile can obviously satisfy this."
"The fact that weather, sports, news and e-mail sites make up the majority of leading mobile sites shows that mobile internet is mainly about functionality and need at the moment as opposed to the more entertainment and e-commerce-focused makeup of the leading PC-based sites."
The figures show that 25% of mobile Net users are between 15 and 24. Users log on an average of seven session a month, for an average of 10 minutes per session.
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