Users pick the Tab S over the iPad Air… in Samsung’s latest ad

users pick tab s ipad air samsungs latest ad samsung advert
A new iPhone is imminent, so Samsung is on the offensive with a new advert that asks ordinary New Yorkers to pick between the South Korean manufacturer’s Tab S and Apple’s iPad Air. Everyone featured in the video opts for the Tab S, but were Apple fans edited out? We may never know.

“We asked people on the streets of New York City to take the Galaxy Tab S for a test drive. Check out what they had to say,” says Samsung in the blurb for the advert, which you can check out in full below. The two tablets — which are actually both very good buys — go head-to-head in hands-on tests that cover design, weight, display and brightness.

Related: Samsung reveals Galaxy Tab S line-up — everything you need to know

People plucked from the streets of New York by Samsung’s host Duval have plenty to say about the lightness, thinness and brightness of the Tab S. From tourists to joggers, everyone enthusiastically prefers Samsung’s device, with the poor iPad Air left unloved and neglected. “Oh, the resolution’s awesome,” says one pink-shirted passer-by.

Another participant declares that Samsung makes the best screens in the world, with her friend nodding in agreement. YouTube commenters are less unanimous in their praise for the Tab S: “I think the only reason people said Samsung is because they were told this was for a Samsung commercial and they wanted to be on TV,” said one user, who claimed to have seen the filming.

Of course this clip is exactly what you would expect from a carefully crafted Samsung promo, but the company’s strategy of making direct comparisons with iDevices in its marketing offers an interesting contrast to Apple, which barely mentions its competitors at all (save for a few sly digs during keynotes).

Does this promo clip convince you that you need a Tab S in your life? Or would you rather Samsung focused on its own products in its ads? Let us know in the comments below.

Emerging Tech

Microsoft’s friendly new A.I wants to figure out what you want — before you ask

Move over Siri and Alexa! Microsoft wants to build a new type of virtual assistant that wants to be your friend. Already making waves in Asia, could this be the future of A.I. BFFs?
Home Theater

What’s new on Amazon Prime Video (December 2018)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in November and December 2018, from new original series to classic films.

Here’s how to install Windows on a Chromebook

If you want to push the functionality of your new Chromebook to another level, and Linux isn't really your deal, you can try installing Windows on a Chromebook. Here's how to do so, just in case you're looking to nab some Windows-only…
Movies & TV

Winter coming in spring? HBO reveals 'Game of Thrones' season 8 premiere date

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Digital Trends Live

DT Daily: iPhone X problems, Single’s Day sales records, and more

On the 15th episode of DT Daily, Digital Trends' live morning show, Greg Nibler and Marie Pardo-Garber examined the news of the day, including iPhone X screen problems, Alibaba's record-setting day of sales, and more.

How to use recovery mode to fix your Android phone or tablet

If you’re having a problem you can’t seem to resolve with your Android device, or maybe you want to update it or wipe the cache, recovery mode could be what you’re looking for. Here's how to use it.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…

How to choose the best MicroSD cards for your smartphone or tablet

If you need some extra storage space and your device supports it, then a MicroSD card is an obvious place to start. Here, we look at what to consider and suggest some of the best MicroSD cards for your smartphone.

Common Kindle Fire problems, and how to fix them

Is your Amazon tablet giving you grief? Is it refusing to behave the way you expect? Take a deep breath -- everything will be fine. Here are some widely reported Kindle Fire problems and a few possible solutions to go with them.

Tumblr for iOS vanishes from App Store, possibly due to inappropriate content

Tumblr for iOS is currently only allowing searches in Safe Mode, and it is not available on the App Store. The speculation is that the app's disappearance had something to do with inappropriate content.

All the best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…

Barnes & Noble’s new Nook tablet now has its own keyboard cover and dock

Barnes & Noble recently launched its largest mobile device to date, the Nook Tablet 10.1. Now the company has released a couple of accessories designed exclusively for the new Nook: A keyboard cover and a charging dock.

Make some time for the best smartwatch deals for November 2018

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.