Verizon says it will push Windows Phone as heavily as Droid

HTC Trophy

Though Windows Phone has been around for a year and a half, Verizon has only launched one device so far: the HTC Trophy, and it’s nowhere near as good as many of the WP7 devices on other carriers like T-Mobile and AT&T. That all may change later this year, however. During a first quarter earnings call this morning (earnings were very good, by the way, with 17 percent growth for the last three months), Verizon CFO Fran Shammo said that more Windows Phones will be coming to the wireless carrier this year. 

“It is important that there is a third ecosystem brought into the mix here,” Shammo said, according to AllThingsD. “We are fully supportive of that with Microsoft. … We helped create the Android platform from the beginning and it is an incredible platform today, and we are looking to do the same thing with a third ecosystem.”

Strong talk, but we’ll have to wait to see how well Verizon walks the walk. From the sounds of it, Verizon may join the Windows Phone bandwagon when Microsoft releases Windows Phone 8 later this year, which is currently code-named Apollo. The update should bring dual-core processors, higher resolution displays, NFC, and more universal LTE deployment across new WP devices. Thanks to the fall release of Windows 8, the Metro interface of Windows Phone will also finally be a mainstream idea as well, which should help the phones in their battle against Android and iPhone. Assuming that the entire world doesn’t hate Windows 8 and stone Microsoft’s new OS off store shelves and back to Redmond, Washington, from whence it came. 

Verizon has also noted that it wants to do what it did for Android. While it’s true that the first Droid phone (launched in late 2009) did help push the Android operating system as a legitimate alternative to the iPhone, Verizon’s Droid branding has gotten rather extreme and alienating in recent years. Its commercials now frequently feature women fighting robots and actually compared the Droid Razr to a real razr, almost to the point of making it seem like it might cut you or something. The branding is also very male focused. Its shuddering to think of what horror Verizon’s marketing department might come up with for Windows Phone. Will it license another Star Wars term to describe it? Maybe the Wampa? Windows Phone Mynock? Who knows, but the possibilities are scary.

Verizon users, look forward to more choice later this year. Do not fear Windows Phone, for fear leads to anger; anger leads to hate, and hate leads to the dark side. 


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