What is Singles’ Day and how did Xiaomi make a whopping $188 million in sales on it?

what is singles day and how did xiaomi make a whopping 188 million in sales on it redmi note 2
Xiaomi, China’s second-largest mobile vendor, recently announced that it made $188 million in just one day. Xiaomi accomplished this feat on a day known as Singles’ Day, a China-observed holiday. Held on November 11 (that’s 11/11, the first hint about why it’s called Singles Day) was originally started in 1993 at Nanjing University and was celebrated only by male bachelors, hence the original name “Bachelors’ Day.”

These bachelors would party with other bachelors and, upon graduation, would carry that tradition into other areas of society. Eventually, however, single young men and women began celebrating Singles’ Day, as well, treating the day as an opportunity to kick off karaoke parties and use those parties as a meet-and-greet scenario.

In the Chinese business world, however, Singles’ Day is used as a way to spur sales by slashing prices, in the same vein as Black Friday in the United States, which is where Xiaomi comes in. Already known for offering products at relatively low prices, Xiaomi strategically used the days leading up to Singles’ Day, starting from November 1, to deliver daily deals, ultimately culminating into several big sales on the day itself.

These deals included price cuts on its accessories, smartphones, and other mobile devices, with Xiaomi even teasing a new smartphone. The strategy worked, with Xiaomi making $16 million in sales only 12 minutes after the clock struck midnight. In 25 minutes, Xiaomi reached $31 million in sales, with $63 million in sales reached only an hour and 28 minutes after midnight. When all was said and done, Xiaomi made a whopping $188 million in sales.

According to Xiaomi, the $125 Redmi Note 2 was the company’s best-selling smartphone, while the year-and-a-half-old Mi Pad was its best-selling tablet. Finally, the Mi Band Pulse was Xiaomi’s best-selling smart device, unsurprising given its $16 price tag.

It’s all very good, but in 2014, Xiaomi announced it sold 1.1 million phones on November 11, and went on to make a total $254 million in sales, making it more lucrative than this year.

Mobile

Gorilla Glass 6 will cover the Xiaomi Mi 9's AMOLED screen

Xiaomi's next major smartphone release will be the Mi 9, and the company hasn't held back in giving us a good look at the phone, revealing the design, the camera, and a stunning color.
Smart Home

Walmart slashes prices on Google Home during its Presidents’ Day sale

Walmart slashes prices on Google Home during its Presidents' Day sale. Whether you're taking your first step in configuring a smart home or expanding to every room, Walmart has excellent sale prices for all the key components.
Deals

The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more

Presidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other goodies at a discount. We’ve smoked out a large handful of the best of these Presidents' Day deals, from tech to bedding, to help…
Smart Home

Lowe’s offers Presidents Day bargains on Samsung appliances, Nest, and Dyson

Anticipating the demand for DIY makeovers, Lowe's Presidents' Day sale has deals on popular products from Dyson, Nest, and Samsung. If you're shopping for a vacuum cleaner, a stainless steel fridge, or home security devices, head to Lowe's.
Computing

What is Wi-Fi 6? Here's a look at the next evolution of the wireless standard

We're exploring the new naming convention for wireless standards, how it affects the devices you buy, and what the upcoming Wi-Fi generation is changing for the better.
Home Theater

Samsung accidentally leaks its new Galaxy Buds ahead of launch

It's been all but certain that Samsung would launch a successor to its Gear IconX wireless earbuds soon, but a newly leaked photo and recent FCC certification document seems to indicate that the debut is very close.
Mobile

OnePlus 6T vs. Honor View 20: We compare the cameras in these ‘flagship killers’

For less than $600, you can buy either the OnePlus 6T or the Honor View 20, two extremely capable smartphones with plenty of exciting features. But which one has the best camera? We found out on a recent trip to France.
Wearables

Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…
Home Theater

Hi-res streaming audio service Qobuz arrives in U.S., threatens Tidal’s monopoly

For several years, Tidal enjoyed a monopoly on hi-res music streaming in the U.S. Now, French company Qobuz is here to offer some competition with a variety of monthly plans starting at $10 a month.
Mobile

These 13 gadgets walk a fine line between ingenious and insane

The annual avalanche of devices and gadgets is astounding, but how many will succeed? A few are destined to spark new trends, while the majority fade deservedly into obscurity. We look at some gadgets on the border of brilliant and bonkers.
Mobile

Save space on your iPhone by turning off Live Photos in the camera app

If you want to save storage space on your iPhone or reduce the size of your backup for iCloud, then you should think about turning off Live Photos in the camera app. Find out exactly how to do it with our easy guide.
Mobile

The best Samsung Galaxy S9 Plus cases to keep your titanic phone safe

The new Samsung Galaxy S9 Plus is a gorgeous device, with one of the best dual-lens cameras we've ever seen. Keep your titanic device safe and scratch-free with the best Samsung Galaxy S9 Plus cases.
Deals

Amazon slashes prices on Fitbit Versa smartwatches for Presidents’ Day

Amazon is offering a solid $30 discount on this great fitness tracking smartwatch right now. So if you're looking for a wearable that can help you track steps, sleep, and activity, now is a great time to pick one up for less.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!