Why Sony’s PDAs Failed in the U.S.

“The typical Japanese electronics buyer (of cameras, camcorders, PDAs, etc.) reads the manual in order to understand everything they can about their devices. I am told (though I have never seen it myself) that it’s not unusual to see people wearing a PDA on a lanyard around their neck in Japan. They love their technology and have no problem spending all the necessary time it takes to learn how to use it well. Americans love technology too but expect it to be powerful AND intuitive, and we don’t want to have to read the darn manual.”

Read the whole article at Brighthand. Credit goes to Engadget for pointing this story out to us.

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