Xiaomi CEO vows more global expansion and renewed assault on China market

Xiaomi Mi Mix 2 Review in hand back
Andy Boxall/Digital Trends
The founder and CEO of Chinese technology company Xiaomi, Lei Jun, has written an extensive, rousing open letter describing his plans for the company years. His grand strategy includes further global expansion and a major push back in China, where the intention is to retake the number one spot in the mobile market.

Xiaomi hardware is available to buy in 70 countries around the world, which Jun describes as “only the beginning,” and says he has seen “huge market opportunities” in places he has visited over the past year. He specifically mentions India, Indonesia, and Vietnam, where Xiaomi products are already sold, but adds that there are many large parts of the world “waiting to open up” to Xiaomi.

Jun says the company will support the development of more localized products, devote more resources to win over new global markets, and is prepared to increase the amount of Xiaomi staff dedicated to building international relationships. At the end of 2017, Xiaomi made an ambitious launch in Spain, where it opened official retail stores and began selling several phones and other products online. This was viewed as a test case by many, examining how Xiaomi would perform with an official presence in a European country. Jun’s words do seem to indicate it has been successful.

Xiaomi isn’t losing sight of the work it needs to do in China, however. “Only by winning in China can we win the world,” Jun wrote, and has set a goal to retake the position of China’s number one mobile manufacturer in the next two and a half years. Which companies must it take on to achieve this? At the end of 2017, Xiaomi was fourth in China, behind Vivo, Oppo, and Huawei. Apple is also right behind Xiaomi, so Jun is giving his company a massive task, but it’s certainly well prepared.

Xiaomi has not only been No. 1 before, but it’s currently ruling the market in India, and during the final three months of 2017, managed to increase its phone shipments around the world by 83 percent, while the top three only decreased. Xiaomi has also been releasing some superb phones recently, including the Mi Mix 2 and the Mi A1, and there are rumors the company will hold its initial public offering (IPO) in 2018, which may explain Jun’s decision to publicly talk up the company to such an extent. Regardless of intentions, it’s obvious Xiaomi is ready for a battle in China and around the world over the coming years.

Mobile

Walmart drops a killer deal on the Apple iPad Mini 4 tablet

The Apple iPad still reigns supreme in the tablet market, and the pint-sized 7.9-inch iPad Mini is the perfect everyday carry companion. Now’s the perfect chance to score a deal on the last-gen iPad Mini 4 before it’s gone for good.
Mobile

The OnePlus 7 Pro will have four launch events to celebrate its release

The OnePlus 6T may still be new, but we're already looking ahead to the upcoming OnePlus 7. It will use the Snapdragon 855, and may have a new pop-up front camera, too. Here's everything we know about the OnePlus 7.
Movies & TV

The best movies on Netflix in March, from Buster Scruggs to Roma

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

The best shows on Netflix right now (April 2019)

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Mobile

The OnePlus 3 & 3T both receive an open beta for Android Pie

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

Google Creative Lab’s new AR experiment helps you learn how to draw

Google's Creative Lab developed an experiment called Drawalong AR that could make it easier for aspiring artists to follow YouTube tutorials. The experiment essentially leverages Google's ARCore to create a virtual tracing paper.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Mobile

On a budget? We found the best affordable smartphones you can buy

Here are the best affordable phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget…
Mobile

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.
Mobile

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.
Mobile

Solve a galaxy of problems with a simple reset of your S10

If your Samsung smartphone is acting up, then you may want to try resetting it. We'll show you how to overcome simple issues with a soft reset and also how to tackle bigger problems or prep it for sale with a factory reset.
Mobile

Step into Childish Gambino’s musical universe with the Pharos AR app

Childish Gambino seems to be on a mission to take over everyone's smartphones. Now you can experience his musical and visual universe through his new Pharos AR app, available on Android now and iOS soon.
Mobile

iFixit's teardown might show the reason the Galaxy Fold keeps breaking

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.