The industry is keeping a close eye on Yahoo as new CEO Scott Thompson comes up to speed and the company maybe looks to radically change its business structure now that co-founder Jerry Yang has left the building. And one of the first changes the company appears to be making is putting more effort on its mobile offerings—and, counterintuitively, the company is killing off ten of its existing mobile apps to make way for new things.
“We’re focused on creating deeply personal digital experiences and there’s no doubt that one of the biggest, if not the biggest, priorities for us is to bring those products and ideas to the mobile user,” Yahoo wrote in the company’s mobile blog. “We’re moving forward with a ‘mobile first’ mindset.”
For Yahoo, going “mobile first” means killing off the following ten apps for iOS, Android, and BlackBerry:
- Yahoo Meme (iPad and iPhone)
- Yahoo Mim (iPad)
- Yahoo Answers (Android)
- Yahoo AppSpot (Android and iPhone)
- Yahoo Deals (iPhone)
- Yahoo Finance (BlackBerry)
- Yahoo Movies (Android)
- Yahoo News (Android)
- Yahoo Shopping (iPhone)
- Yahoo Sketch-a-Search (iPad and iPhone)
For now, Yahoo is discontinuing support for the apps, although current users will apparently be able to continue to use the apps for an indeterminate period.
However, that doesn’t mean all the code for these apps will wind up on a decommissioned hard drive somewhere in a Cupertino back alley. Yahoo intends to bring features of AppSore and Sketch-a-Search into Yahoo’s primary Search apps for iOS and Android. Popular apps like Yahoo Mail, Messenger, Sportacular, and Flickr aren’t impacted by these changes.
Yahoo says its forthcoming mobile offerings this year will include “disruptive” technology that will shake up the mobile world well beyond Yahoo—that might just be brave talk, but the company is apparently focusing on areas that are “ripe for innovation” derived from existing Yahoo services like IntoNow (which enables users to be social about TV shows) and Yahoo’s magazine-style iPad app LiveStand.
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