Yahoo’s first ever developer conference further highlights its shift to mobile

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When Marissa Mayer took the reins of a struggling Yahoo back in 2012, she soon made clear her determination to transform it into a “mobile first” company.

With that in mind, it’s perhaps little surprise that the company has just announced its very first mobile developer conference, set to take place in San Francisco on February 19.

The one-day bash will see Yahoo and Flurry – the mobile analytics firm it acquired earlier this year – offer up details on the latest changes in the world of developer tools, and will also feature brand new products geared toward app creation.

“Today, Americans spend more time on their smartphones than watching TV, making the mobile experience, and the job of mobile developers, more important than ever,” Flurry’s Jarah Euston wrote in a post on Monday. “Join us as we announce a suite of tools that will help mobile developers better understand their users and improve, grow and monetize their apps.”

According to Euston, the February event will include presentations from Yahoo as well as app developers, while Simon Khalaf, Yahoo’s VP of Flurry products, will make a “State of Mobile” address.

There’ll also be breakout sessions designed to help developers get to grips with major issues prevalent in today’s crowded and ultra-competitive app market.

Registration isn’t open just yet, though anyone interested in attending the event should head here.

Yahoo’s focus on mobile has seen it acquire a ton of startups in the last year, with significant makeovers for its established offerings also rolled out to mobile users.

The shift in its strategy is starting to bear fruit, with the company reporting mobile-based ad revenue at $200 million for Q3 2014, not bad for a part of its business that didn’t exist two years ago. However, the fact that the figure represents only 17 percent of Yahoo’s total revenue for the quarter shows there’s still plenty of room for growth.

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