Seamless and GrubHub may be the undisputed champs of food delivery apps, but Yelp really wants to change that. In its latest bid to win over the hungry, hungover, and proudly lazy, Yelp bought Eat24, the food delivery service it partnered with back in 2013.
Eat24 may be the smaller brother of Seamless and GrubHub, but it still delivers food from 20,000 different restaurants in 1,500 cities across the U.S. In a blog post announcing the deal, Yelp CEO Jeremy Stoppelman said Eat24’s “mission is to keep you from having to cook, shop, or wear pants,” which is a pretty accurate description of most delivery apps.
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Yelp’s earlier deal with Eat24 allowed users to order food delivery from select restaurants through Eat24, but now the process will be more seamless (no pun intended). Yelp already has an extensive collection of reviews from average, ordinary people who like to eat out at restaurants, so now it will be easier than ever to get good food with just a few taps in one app.
Those who use Seamless and GrubHub will still have to go to Yelp to see reviews, and they may very well end up using Yelp’s new food delivery system instead. Hopefully, the two companies will integrate Eat24 into the app fully over the course of 2015.
Once more restaurants incorporate the food delivery service into their online ordering options, you’ll basically never have to leave your house for food again, though we do recommend keeping your pants handy for when the delivery guy shows up.
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