YouTube now lets mobile users skip ads

skippable youtube ad mobile

YouTube changed the way advertisement could be watched in 2010 when it introduced a new form of skippable video advertisements, TrueView. As of today, TrueView’s ad-skipping feature is available for users of YouTube’s mobile site.

skippable-ad-portrait-screenshot on youtubeSurprisingly ,video viewers will sit through and watch ads from beginning to end, whether it’s an overt attempt by an advertiser to create a viral video, or the latest movie trailer. They’re more likely to skip through the ad if it has absolutely nothing to do with the viewer’s interests, however, or if it’s an ad that has been watched once before. In either ad viewing scenarios, the advertisers are only charged if the ads are watched for at the least thirty seconds, or to completion for an ad that is shorter than thirty seconds. Users are given the option to skip the ad after five seconds of the ad playing.

“Giving viewers choice over ads they watch has led to a better, more engaged viewing experience, benefiting the entire YouTube community of users, advertisers, and content creators,” Phil Farhi, group product manager of YouTube, said in a statement.

YouTube’s mobile platform is critical to its strategy, as more consumers carry multiple devices on the go. According to YouTube, more than 20 percent of global YouTube views come from mobile devices. And based on their latest figures, YouTube is available on more than 350 million devices. In the latest Nielsen figures measuring the top online video destinations, YouTube topped the charts with over 136 million unique viewers and over 16.5 billion total streams in May 2012 alone. 

“We’ve only just begun testing TrueView on mobile, but early indications are that people engage with these ads in the same way as they do on desktop,” Farhi said. “This is just the start — we’ll continue to innovate to bring the best of video to the best of mobile”

In a move that may affect YouTube’s mobile views, Apple recently decided to not renew its licensing contract for the native YouTube app, which will be excluded from its forthcoming iOS 6 mobile operating system. Instead, users will be required to download YouTube from the iTunes store, or simply browse YouTube through its mobile site. While this will undoubtedly affect the number of views garnered from mobile devices, it will also allow YouTube to monetize videos on its new iOS app, which was not possible on the native iOS app.

Product Review

Samsung’s Galaxy Book 2 is a Surface Pro alternative with one big advantage

The 2-in-1 form factor is clearly a big deciding factor for anyone looking to buy a new device, which is why Samsung is again getting in the action this year with the new Galaxy Book 2.
Social Media

Tumblr promises it fixed a bug that left user data exposed

A bug on blogging site Tumblr left user data exposed. The company says that once it learned of the flaw, it acted quickly to fix it, adding that it's confident no data linked to its users' accounts was stolen.
Gaming

Epic Games sues ‘Fortnite’ YouTuber creators over cheating software

Epic Games has filed a lawsuit against two YouTube users for their role in promoting cheating and hacking tools for Fortnite via a YouTube channel and personal website. As of now, the channel is still live.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Gaming

Jump into an internet DeLorean and play free Commodore 64 games online

The Internet Archive has added more than 8,800 full Commodore 64 games to its software library. Here's how you can play them completely free in your browser without the need for a joystick.
Social Media

Grow your Twitter audience overnight with these simple tips and tricks

Using Twitter can be intimidating, but these tips will help you feel less inadequate when you look at your follower count. As long as you use a bit of moderation, you'll soon be one step closer to social media fame.
Mobile

Google Maps brings its real-time journey-tracking feature to iPhone

It's been available on Android for a while now, and now Google Maps has brought its real-time journey-tracking feature to iOS. It lets you choose who to share a journey with, and tracking ends automatically when you arrive.
Mobile

The five-camera LG V40 ThinQ is now available from the major carriers

LG has finally taken the wraps off the new LG V40 ThinQ, the company's latest and greatest flagship phone that packs a whopping five cameras. Here's how to buy the new LG V40 ThinQ.
Wearables

A strap for everyone: The best Apple Watch bands you can buy right now

If you have an Apple Watch, you know how easy it is to take off the strap it came with, so why not buy yourself another one? Here we've gathered the best Apple Watch bands we've seen so far and there's something for everyone.
Mobile

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks of the best portable chargers.
Mobile

Which new iPhone is the best? iPhone XS vs. iPhone XS Max vs. iPhone XR

Apple has three new iPhone models to choose from this year, making the choice a little harder than usual. What's the difference between the iPhone XS, the iPhone XS Max, and the iPhone XR, and which is best?
Mobile

Sams's Club offering $100 gift cards for iPhone XR pre-orders

After months of rumors and speculation, Apple has finally taken the wraps off of the new iPhone XS, iPhone XS Max, and iPhone XR. Now that the phones are out, you might be wondering how you can get them for yourself.
Mobile

Google may charge up to $40 per Android device for app suite following EU ruling

Google announced that it will be charging Android device manufacturers in Europe a licensing fee to use its apps and services. The announcement is part of an effort to comply with new European Commission regulations.
Mobile

Need a do-over? Here's how to factory reset an iPhone, from XS on down

Resetting an iPhone can alleviate all sorts of software woes, and wipe away personal data should you sell your device or give it to someone else. Here's how to factory reset an iPhone from within iOS or iTunes.