YouTube now lets mobile users skip ads

skippable youtube ad mobile

YouTube changed the way advertisement could be watched in 2010 when it introduced a new form of skippable video advertisements, TrueView. As of today, TrueView’s ad-skipping feature is available for users of YouTube’s mobile site.

skippable-ad-portrait-screenshot on youtubeSurprisingly ,video viewers will sit through and watch ads from beginning to end, whether it’s an overt attempt by an advertiser to create a viral video, or the latest movie trailer. They’re more likely to skip through the ad if it has absolutely nothing to do with the viewer’s interests, however, or if it’s an ad that has been watched once before. In either ad viewing scenarios, the advertisers are only charged if the ads are watched for at the least thirty seconds, or to completion for an ad that is shorter than thirty seconds. Users are given the option to skip the ad after five seconds of the ad playing.

“Giving viewers choice over ads they watch has led to a better, more engaged viewing experience, benefiting the entire YouTube community of users, advertisers, and content creators,” Phil Farhi, group product manager of YouTube, said in a statement.

YouTube’s mobile platform is critical to its strategy, as more consumers carry multiple devices on the go. According to YouTube, more than 20 percent of global YouTube views come from mobile devices. And based on their latest figures, YouTube is available on more than 350 million devices. In the latest Nielsen figures measuring the top online video destinations, YouTube topped the charts with over 136 million unique viewers and over 16.5 billion total streams in May 2012 alone. 

“We’ve only just begun testing TrueView on mobile, but early indications are that people engage with these ads in the same way as they do on desktop,” Farhi said. “This is just the start — we’ll continue to innovate to bring the best of video to the best of mobile”

In a move that may affect YouTube’s mobile views, Apple recently decided to not renew its licensing contract for the native YouTube app, which will be excluded from its forthcoming iOS 6 mobile operating system. Instead, users will be required to download YouTube from the iTunes store, or simply browse YouTube through its mobile site. While this will undoubtedly affect the number of views garnered from mobile devices, it will also allow YouTube to monetize videos on its new iOS app, which was not possible on the native iOS app.


Google hit with another fine by the EU, this time for $1.7 billion

Google has been fined for the third time by the EU, this time for breaching antitrust laws by requiring third-party websites using its search function to prioritize its ads over competitors.

Here’s all the news from the Google Stadia GDC presentation

Google announced its new game streaming service Stadia during GDC 2019. Here is all the news from the event, including news on YouTube streaming and quickly accessing your favorite new games.
Smart Home

Traeger’s latest wood-pellet grills are smoky, smart, and spacious

Traeger is famous in the world of barbecue and heavy-duty grills for its signature pellet grills and now the company is expanding this year by adding three new brands of redesigned

Here's how to download a YouTube video to watch offline later

Learning how to download YouTube videos is easier than you might think. There are tools you can use both online and offline. This step-by-step guide will instruct you on how to use them.
Home Theater

Here are some common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.

Spring is here, and Apple’s beautiful new Watch bands will help you celebrate

Apple knows that seasons matter in the fashion world, and has refreshed its most popular Apple Watch bands to celebrate the arrival of spring. See them all, including our new favorite teal versions, here.
Product Review

There’s almost nothing bad to say about the Mi Mix 3, but you still shouldn’t buy it

The Xiaomi Mi Mix 3 is good-looking, really well made, packed with features, and is a powerful, modern, desirable smartphone. But you probably shouldn’t buy it. Why? Nothing wrong with the device itself, but Xiaomi itself is mostly to…

Google Fi: Phones, plans, pricing, perks, and more explained

Google's wireless service, formerly Project Fi, now goes by the name of Google Fi, and it's now compatible with a majority of Android phones, as well as iPhones. Here's everything you need to know about Google Fi.

Get your hands (and ears) on Apple’s new AirPods — here’s where to find them

Apple's new AirPods with wireless charging are the latest version of the much-loved wireless earbuds. Unfortunately, they aren't widely available yet. Here's where you can find them right now, and where they will show up soon.

You can now use the innovative Red Hydrogen One on Google Fi

The Red Hydrogen One was first announced in 2017 and has been delayed a few times since then. Now, the Red Hydrogen One is finally available, featuring a Qualcomm Snapdragon 835, 6GB of RAM, and 128GB of storage.

Apple’s AirPower wireless charging mat may be coming soon

At its September event in 2017, Apple unveiled the AirPower, a new wireless charging mat that will allow you to charge multiple devices at one time. It has not yet been released. Here's everything we know about the device so far.

The best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods might be new and improved, but they aren't the only game in town. Other makers are offering their own truly wireless earbuds, with attractive features. These are the best AirPod alternatives on the market today.

Here are 20 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great small gift ideas), we've rounded up 20 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth keyboard.

The latest Google Doodle lets you create Bach-like music of your own

Google is celebrating the life of German composer Johann Sebastian Bach, and to that end the company has released a new Google Doodle that allows you to create Bach-like melodies and harmonies of your own.