Crazy Legs, Levi’s (2002)
You can’t keep your eyes off this teenager strutting down the street doing his own crazy “dance” to Control Machete’s Si Señor. As he bops to the tunes playing from his headphones, his legs, outfitted with a baggy pair of Levi’s jeans, seem to take on a life of their own. As he walks past store windows, even his reflection has its own moves in mind. It’s mesmerizing.
Baby, E-Trade (2008)
E-Trade somehow managed to make investments trendy and cool with this clever series of ads that showcased adorable little ones talking about the importance of trading and investing. The mannerisms, lip movements, and comedian Pete Holmes’ voice-over simply made these commercials too cute to resist, and had us all ready to hand over our portfolios to the savvy, pint-sized spokesperson.
Cindy Crawford, Pepsi (1992)
Perfectly exemplifying the innocence of young boys, and suggesting the insatiable desire for Pepsi, this early ’90s commercial had men’s eyes bugging out, only to leave them laughing in the end with its clever twist. The commercial is so iconic that Pepsi re-created it as an homage of sorts decades later.
The Force, Volkswagen (2011)
This 2012 Passat commercial is still topical today due to the recent release of Star Wars: Episode VIII — The Last Jedi. In the ad, a young boy in a Darth Vader costume walks around his house trying desperately to use “The Force” to move anything in his home. Clearly disappointed, he runs outside when his father arrives home to try one last time. He outstretches his hands toward the car, and well, his reaction to what happens next is priceless. It’s no surprise this ad has become the most-shared Super Bowl video of all time.
Puppy Love, Budweiser (2014)
Before The Force took the throne, Budweiser’s Puppy Love commercial was the most-shared Super Bowl video of all time. Animal lovers couldn’t resist shedding a tear as they watched a small dog and its Clydesdale friend refuse to be separated. Best buds forever. See what we did there?
Wise Guy, Pepsi (1990)
Ray Charles didn’t shy away from having a little fun with this 1990 commercial that had him proclaim his love for Diet Pepsi, only to have the blind musician pick up a can of Coke. Upon tasting the switched-up soda, he asks, “Who’s the wise guy?” It was an unexpected angle for the ad to take, which made it that much more memorable.
Super Bowl 53 kicks off at 6:30 p.m ET on Sunday, February 3, at Mercedes-Benz Stadium in Atlanta.