How the ‘fascist’ logo for ‘Star Wars’ was created

The new Star Wars epic Rogue One is dominating the theaters. While the plots may evolve from film to film, we can always count on seeing the massive, orchestral opening of the Star Wars series that sets the tone for what’s about to follow. You get that huge fanfare, the long scroll, and that ubiquitous logo. But did you know the history behind that unique design? It all started in a galaxy far, far … well, you know.

According to The Hollywood Reporter, the logo is the work of Suzy Rice, who at the time was a young designer at the Seiniger Advertising agency. 20th Century Fox rang it up to do some logo work for a little science fiction movie they were working on.

It was to be called Star Wars.

At his Industrial Light & Magic studios, George Lucas was quite specific with Rice about what he was looking for, to give his nascent film the proper identity. “He said that for the logo, he wanted ‘something that is very fascist,’ would ‘be intimidating,’ and that would ‘rival AT&T.'”

It turns out, in a matter of timing that would prove historical for everyone involved, Rice had been reading a book the previous night on German type design, which covered how high ranking Nazi Joseph Goebbels wanted all public signs to have a “uniform font.” As THR notes, “it was all part of the fascist’s control by enforcing conformity.” The font he eventually went for is unknown, but it was said to have influenced Helvetica, which arrived after the end of the Nazi regime. Rice says in a blog post that she chose Helvetica Black for the Star Wars logo.

How did the process go? Sounds like it was pretty straightforward. “(I) drew the two title words on two lines, stacking and squaring them (‘intimidating’ and ‘fascist’ in statement). Then I outlined each letter (more severe, white outline against a black field/background — stars, space, the Dark) and started working each letter of each word into relationship with the others,” she writes in her post.

Rice then took the finished version to Lucas. He had some suggestions. “He looked it over and said, ‘it looks like ”TAR WAR’ and asked me to close-up the loop in the first and last ‘S’ of the title (the title begins and ends with an ‘S’).”

She went back to work, made the revisions, and she adds “that was that.” You may have noticed that the logo as originally submitted is not quite the same as the one we know today.

THR also reports that while Rice didn’t get her name in the opening credits as they’d already been completed, Lucasfilm has acknowledged her work and credited her in an official poster book.


PS4 ‘Spider-Man’ game gets ‘The Heist’ DLC, new costumes on October 23

The first downloadable content pack for Marvel's Spider-Man, The Heist, is out October 23. The pack adds three new suits for Spider-Man to wear, and its story focuses on Felicia Hardy.
Movies & TV

Peter Dinklage gets cryptic about two 'Game of Thrones' characters' fates

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable -- if you don't mind spoilers.

What you should know about 'Red Dead Redemption 2' before it launches

The long-awaited (and long-rumored) sequel to Rockstar Games' Red Dead Redemption is confirmed. Red Dead Redemption 2 will arrive next spring. Here's everything we've heard about the game so far.
Movies & TV

'Spider-Man: Far From Home' photos and video reveal Spidey's new costume

Despite some mystery surrounding Spider-Man's future after the events of Avengers: Infinity War, Spider-Man: Far From Home swings into theaters in July 2019. Here's everything we know about the movie so far.
Movies & TV

New 'Mandalorian' photo links series to Boba Fett and 'Star Wars Holiday Special'

Jon Favreau's live-action Star Wars series planned for Disney's streaming video service will be titled The Mandalorian. The series will be one of the most expensive television shows ever made. Here's everything we know about it so far.
Movies & TV

'Avengers 4' directors signal the end of reshoots with mysterious photo

The events of Avengers: Infinity War changed the Marvel Cinematic Universe in some big ways and left fans wondering how its heroes can possibly recover. Here's everything we know about Avengers 4, the sequel to Infinity War.
Movies & TV

Celebrate the 25th anniversary of ‘The X-Files’ with the show’s 10 best episodes

The X-Files premiered 25 years ago, so here are the 10 best episodes of the award-winning sci-fi series. From alien-abduction drama to hilarious satires, these are the best episodes from all 11 seasons of the hit series.
Movies & TV

Latest 'Daredevil' season 3 preview puts the spotlight on Wilson Fisk

Season 3 of Daredevil will premiere October 19 on Netflix, so here is everything we know about the next set of adventures featuring Marvel Comics' man without fear before the third season's debut.
Home Theater

Put your home theater to the test with these spectacular Blu-ray releases

What's the point of having all of that awesome home theater gear if you can't breed a little jealousy in your friends and family? We've put together this list of fantastic Blu-rays that have the goods to drop a few jaws.
Movies & TV

Never miss a moment of the NBA season with our streaming guide

The NBA season is in full swing, and if you want to watch games online, you've got plenty of options. Here's our guide to the best ways to watch NBA games online, as well as some additional resources.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Home Theater

What’s new on Amazon Prime Video (November 2018)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in October and November 2018, from new original series to classic films.
Home Theater

From game consoles to 4K UHD spinners, these are the best Blu-ray players

Streaming may be popular, but the disc isn't dead yet! To get the very best picture and sound quality from your system, you need to be watching Blu-ray or 4K Ultra HD Blu-ray discs. Here are the best Blu-ray players you can buy right now.
Home Theater

What’s new on Hulu and what’s leaving in November 2018

Our complete list of what's new on Hulu for November 2018, our personal favorites, and which titles will be removed will help you catch up on all the site has to offer -- and ensure you don't miss any titles heading into the streaming…