New Nielsen study on streaming points to more bad news for traditional TV

Watching Netflix
The shift from pay TV to streaming continues as the latest Nielsen Total Audience report for Q2 confirms that the number of homes who only pay for broadband Internet is rising while the number of homes with pay-TV subscriptions is on the decline, reports Broadcast Cable.

According to the data, broadband-only homes are up by 52 percent to 3.3 million from 2.2 million year over year. Meanwhile, pay-TV subscriptions are down 1.2 percent to 100.4 million, from 101.6 million at this time last year. And while 1.2 percent may not seem like much, that million plus decline has caused all sorts of havoc on the stock market, with big media companies like Viacom, Nickelodeon, Disney, and many others seeing tumbling stock prices in recent weeks.

The latest findings echo a study last month from Strategy Analytics which found that pay-TV services reported subscriber losses of 479,000 in the U.S. from April-June of this year, calling it the “highest rate” they’d seen thus far.

Still, while the writing has been on the while for some time, many have said the stock market shifts have been largely unwarranted. As has always been the case with such figures, you can only infer so much from the data, and much is left up to interpretation.

For example, the study also found that subscription video-on-demand rose by 18 percent to 45 percent, and more people have smart TVs in the home, which afford easy access to streaming services (up to 18 percent from 11 percent). Is streaming TV replacing traditional TV? Or is streaming TV influencing people to, in fact, watch more TV altogether? What’s more, with viewership on computers and mobile devices on the rise, there’s a lot of viewing going on that Neilsen’s data may not actually tabulate, or at least accurately incorporate into the data.

Bottom line: people are watching plenty of TV, in plenty of ways. The tide seems to be shifting toward streaming services more and more. How this might impact pay-TV and traditional linear TV in the long run – well, we’ll just have to wait and see. HBO certainly understands, having launched its HBO Now streaming service to capture some of the lost pay-TV revenue. Will others follow suit? Partner up? And how will this impact the bottom line?

Only time will tell. But pay-TV subscribers would probably be best to take a note from HBO’s book and get on that over-the-top (OTT) TV bandwagon before there’s no room left.

Gaming

Transform into the ultimate leader with our tips and tricks for Civilization 6

Civilization VI offers both series veterans and total newcomers a lot to chew on from the get-go. Here are some essential starting tips to help you master the game's many intricacies.
Gaming

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?
Gaming

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.
Health & Fitness

From the office to the gym, these are the best smartwatches for fitness

The line between smartwatch and fitness tracker continues to blur. To help narrow the field of the best fitness watches, we sifted through what's available and curated a list of devices worthy of a spot on your wrist.
Movies & TV

Did I really watch that? Here's how to delete your Netflix viewing history

Everybody has some skeletons in their streaming closet, but you don't have to live with them if you don't want to. Learning how to delete your Netflix viewing history is easy, and we're here to help.
Movies & TV

Two Toy Story spinoffs schedule playdates with the Disney Plus streaming service

Disney's direct-to-consumer streaming video service Disney Plus will launch with an impressive catalog of classic content, new projects, and original shows and movies. Here is everything confirmed and rumored to be coming to the platform.
Movies & TV

After Avengers: Endgame, what’s next for the Marvel Cinematic Universe?

Here's what we know so far about the Marvel Cinematic Universe after Avengers: Endgame, from rumors and speculation about Phase 4 of the MCU to confirmed facts, films, and television shows.
Home Theater

What’s new on Amazon Prime Video and what’s leaving in May 2019

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in April and May, from new original series to classic films.
Home Theater

What’s new on Hulu in May 2019, and what’s leaving soon

Our complete list of what's new on Hulu for May 2019, our personal favorites, and which titles will be removed will help you catch up on all the site has to offer -- and ensure you don't miss any titles heading into the streaming ether.
Movies & TV

Final X-Men: Dark Phoenix trailer sends Marvel’s mutants into space

20th Century Fox has released a new trailer for X-Men: Dark Phoenix, which puts the spotlight on Game of Thrones actress Sophie Turner as the powerful, telepathic mutant Jean Grey.
Movies & TV

The best Black Mirror episodes are disturbing, mesmerizing, and provocative

After watching all 19 episodes across four seasons and one movie, we selected and ranked the best Black Mirror episodes released so far. Read on to find out if your favorite episode from the award-winning Netflix series made the list.
Movies & TV

From comedies to biopics, these are the best movies about music and musicians

The best movies about music range from hilarious comedies to powerful and informative biopics that illuminate the world of sonic expression from all possible angles. Here are our current favorites.
Home Theater

Here's how to turn off subtitles on Netflix, no matter the device

Subtitles are great if you want or need them, but they can be a major headache if you’ve somehow turned them on by accident and can’t figure out how to get rid of them. Don't worry, it's not as complicated as it seems.
Movies & TV

The Game of Thrones season premiere was pirated 54 million times in 24 hours

Winter is here, and so are the pirates. The debut episode of Game of Thrones' final season was pirated 54 million times in the 24 hours after it aired, almost tripling the show's official viewership totals.