Rumor: Google will shell out $100 million to enlist celebrities on YouTube

celebrity tubeCalling all B and C-level actors, Google’s got a YouTube application with your name on it. New York Magazine is reporting that Google is in talks to bring on some famous faces to create their own video content. New YouTube CEO Salar Kamangar is reaching out to Hollywood agents to try and market a celebrity-bred YouTube channel packed full of “original, three minute long shows.” The names behind it would own the product, and YouTube would be able to sell off ad space on the channel easily.

Google is looking to sign up 20 celebrities to begin with, and will offer them up to $5 million “per celeb-branded channel.” Google wouldn’t comment on the rumor, but if it’s true it would definitely help YouTube become a more attractive advertising space. Both Yahoo and AOL are involved in similar projects right now – and both in order to drive their commercial sales. AOL will be introducing its own late-night comedy block, and we all know now how desperate the network is for advertising dollars. Yahoo is making a play for this same type of profit with customized mobile content, including its new digital magazine Livestand.

The difference between Google’s presumed feature and its competitors’ is that it actually stands a chance at massive success. AOL and Yahoo will have to work hard to establish themselves as viable options for this type of entertainment content. While Yahoo and AOL could see some meager profits, YouTube is the only portal that will start out with a large audience to pull from. It seems like a no brainer: Combine the type of viewership that YouTube has with celebrities, and you’ve got the type of Web traffic advertisers love. According to an insider, “The idea is not so much content acquisition as it is to supercharge content creation: By offering a wider range of better-quality content, viewers are happier, Google’s advertisers are happier, and the talent is happier.”

Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Home Theater

Netflix vs. Hulu vs. Amazon Prime: Battle of the streaming giants

Trying to figure out which subscription streaming service to use while sticking to a frugal entertainment budget? Check out our updated comparison of the big three: Netflix, Amazon Instant Video, and Hulu.
Movies & TV

Can't get enough lightsaber action? Here's how to get your Star Wars fix online

Few of us want to deal with DVDs or Blu-ray discs anymore. Unfortunately, the Star Wars movies are few and far between when it comes to streaming. If you want to watch Star Wars online, check out our guide on where to find the films online.
Computing

Does Qualcomm's latest laptop processor hold up against Intel's Core i5?

Qualcomm has been nipping at Intel's mobile CPU heels for years and now it might finally have overtaken it. To find out whether it's new SoC can hold its own in mid-range computing, we pitted the Snapdragon 8cx vs. Core i5.
Deals

Amazon Fire Deals: Tablets, TVs, and TV controllers in stock and ready to ship

Last-minute shoppers, and anyone seeking good deals on Amazon Fire products, are in luck. There's still time to order Fire Tablets, Fire TVs, and Fire media players, Fire CVRs, and Alexa-voice-compatible Fire remotes for Christmas delivery.
Movies & TV

Move over Superman, Aquaman is here to save DC's live-action cinema universe

DC Comics' aquatic superhero Aquaman finally gets his solo feature with Jason Momoa in the title role, and director James Wan's adventure manages to avoid feeling waterlogged while offering up some amazing visuals and intense action.
Home Theater

What’s new on Amazon Prime Video (January 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in December 2018 and January 2019, from new original series to classic…
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

The best movies on Netflix in December, from 'Buster Scruggs’ to endangered cats

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Movies & TV

Stay inside this winter with the best shows on Hulu, including 'Killing Eve'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

The best movies on Amazon Prime right now (December 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Home Theater

What’s new on Hulu and what’s leaving in January 2019

Our complete list of what's new on Hulu for January 2019, our personal favorites, and which titles will be removed will help you catch up on all the site has to offer -- and ensure you don't miss any titles heading into the streaming ether.