Want fewer commercials? Saturday Night Live is cutting back on ad time

saturday night live fewer commercials brice springsteen amy poehler tina fey snl
NBC
The Super Bowl seems to be just about the only time anyone is actually excited about commercials, and TV network execs are well aware of it. NBC has taken yet another step away from ad-saturated air time with its announcement today that it will broadcast Saturday Night Live next season with 30 percent fewer commercials.

For viewers, this should be a welcome change; it means two entire commercial pods being cut out. In their place, viewers can expect to see more program content, albeit some sponsored by advertisers. SNL is no stranger to branded sketches, though, so at least it doesn’t sound like the audience will be blindsided by an unfamiliar form of advertising.

The late-night show’s linear ratings have been on the decline in recent years, as Deadline points out, even as skits continue to be popular online. Cutting down on commercial break time is one way the network hopes to bring viewers’ eyes back to live broadcasts. The show is called Saturday Night Live, after all.

“As the decades have gone by, commercial time has grown,” said Lorne Michaels, SNL creator and executive producer, in a statement. This will give time back to the show and make it easier to watch the show live.”

NBC has been looking to experiment with advertising lately. The SNL switch-up comes just days after the network revealed that June’s two-hour Aquarius season 2 premiere would be broadcast commercial-free. The NBCUniversal subsidiary isn’t alone, either. Multiple major media and entertainment companies have been forced to readjust their ad strategies as audiences look to ad-free options like Netflix, Amazon Instant Video, and others.

It’s hard not to get excited as a viewer, but you can bet that network execs are feeling some pressure. It’s up to them to find their ideal balance between making audiences happy and bringing in revenue.

Movies & TV

'Halloween' sequel gives new life to an old killer

David Gordon Green's Halloween sequel finds the right balance between the familiar and the new with a terrifying return to the blood-soaked saga of Michael Myers and Laurie Strode.
Home Theater

Don't need sports or local channels? Philo can save you some dough

Philo is a super-affordable live TV streaming service, with an impressive channel list and feature set. With more hardware support and greatly improved TV Everywhere features, the service is now even easier to recommend.
Home Theater

What is Hulu with Live TV? Here’s everything you need to know

Hulu with Live TV is a different take on a live TV streaming service, directly integrating live TV into the Hulu app you already know and perhaps love. We've put together a guide with everything you need to know about the service.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Movies & TV

‘Orange is the New Black’ will end with season 7, Netflix says

Netflix has confirmed that its award-winning series Orange is the New Black will end its run with the upcoming season 7, bringing the show to an end with a final season premiering in 2019.
Home Theater

They’re not just for gaming: Watch Blu-rays on the Xbox One S and Xbox One X

While the Xbox One S and Xbox One X boost the visuals of your games, they also can pull double-duty as Blu-ray players, but there's a bit of set up needed. Need help? Here's our guide on how to watch Blu-rays on the Xbox One S and X.
Movies & TV

You can ditch cable but still get your 'SportsCenter' fix with ESPN+

ESPN's streaming service, ESPN+, is finally here. Despite appearances, ESPN+ isn't a replacement for your ESPN cable channels, and it differs from other streaming apps in a few key ways.
Movies & TV

Title logo for 'John Wick 3' makes its debut during licensing show

The third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, John Wick 3: Parabellum, hits theaters in May 2019. Here's everything we know about the movie so far.
Podcasts

Michael Myers returns, Jonah Hill goes back to the '90s

This week on Between the Streams, we'll be discussing the latest take on the Halloween saga, aptly titled Halloween, as well as some major TV cancellations, Marvel and DC news, an intriguing new movie from Jonah Hill about the '90s, and…
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

The best movies on Netflix in October, from 'The Witch’ to ‘Black Panther’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, subdued humor, or anything in between.
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Movies & TV

Stay inside this fall with the best shows on Hulu, including 'Castle Rock'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we've put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.