Skip to main content

You won’t be able to watch Peacock on Roku or Amazon platforms

When it officially launches on Wednesday, NBCUniversal’s Peacock will not be available to stream on Roku or Amazon Fire TV. 

NBCUniversal reportedly did not strike a deal with either Roku or Amazon in time due to issues over control of user data and sharing of advertising inventory, CNBC reported. 

Since NBCUniversal is putting a strong focus on advertising for its new Peacock platform, the company and Roku reportedly disagree around the sharing of advertising inventory between the two platforms. 

The issue with Amazon Fire TV is supposedly around who gets to control user information, and NBC executives told CNBC that they don’t want Peacock to be included within Amazon Channels. 

An NBCUniversal spokesperson told Digital Trends that their hope is that all platforms — including Roku and Amazon Fire TV — will carry the streaming service since consumers who purchased those devices expect access.

Amazon said they didn’t have an update on when Peacock would be available on Amazon Fire TV. Digital Trends also reached out to Roku for comment. We will update this story when we hear back. 

Peacock will be the second streaming service to bail on the two platforms, the first being HBO Max.

Roku is the top connected TV platform followed by Amazon Fire TV, according to a report from eMarketer. Combined, the two platforms make up about 70% of the market.

Instead, Peacock will debut on Wednesday on other platforms like iOS and Android devices, Apple TV, Chromecast, and Xbox One. An NBCUniversal spokesperson also said that they are in talks with additional partners. 

The streaming service gave early bird access to Peacock Premium for Xfinity X1 and Flex customers in April. Peacock hopes to set itself apart from competitors like Netflix or Hulu by offering not only movies and TV shows but also sports, news, and live content. In all, the service will have more than 600 films and 400 TV series.

Peacock will launch with TV shows like 30 Rock, Saturday Night Live, Saved by the Bell, Will & Grace, and more favorites. You’ll also be able to find movies like The Big Lebowski, E.T. the Extra Terrestrial, the Jurassic Park franchise, The Breakfast Club, and others. 

Editors' Recommendations

Allison Matyus
Former Digital Trends Contributor
Allison Matyus is a general news reporter at Digital Trends. She covers any and all tech news, including issues around social…
I’m still crossing my fingers that New World won’t brick my RTX 3090
New World landscape and ruins.

I've played New World for just over six hours with an RTX 3090, which I didn't think would be a problem. In July, when the New World beta went live, users reported the game bricking expensive RTX 3090 GPUs. The issue was resolved shortly after, but now that the game is live, reports are cropping up again.

Although claims of the RTX 3090 failing are present again, players are also reporting issues with some RTX 3080 Ti and RTX 3080 models. In particular, the Gigabyte RTX 3080 Ti Eagle and the EVGA RTX 3080 FTW3.

Read more
You probably won’t get Android 12’s coolest feature when it rolls out
Android 12 display screens. Credits: Android official.

With Android 12, Google debuted a whole new design language for the operating system. "Instead of Google Blue, we imagined Material You," the company said at Google I/O 2021. For a whole lot of Android 12 upgraders though, the Google blues is exactly what they're going to get when Android 12 hits.

This week, Samsung finally announced and distributed the beta for One UI 4, its take on Android 12. Shortly after, Oppo announced ColorOS 12, its own spin on Android 12. Alongside Nokia's own Android 12 Beta, these releases tell us what to expect (and what not to expect) from Android 12 when it hits the vast majority of Android phones as it rolls out through the next year.

Read more
The 20GB RTX 3080 Ti is real, but you won’t be able to buy one
A close-up image of Nvidia's RTX 3080 Ti graphics card.

The long-rumored RTX 3080 Ti 20GB is real, at least based on a new video from a Russian YouTuber, a few retailer listings, and a leaked firmware. This model, which features 8GB more video memory over the RTX 3080 Ti we have today, was supposed to launch months ago. Now, it seems some people have their hands on the cards, but you shouldn't expect to get one.

First, how this card surfaced. A Russian YouTuber -- roughly Kolya Miner in English -- got remote access to the 20GB variant of the RTX 3080 Ti for testing. Hardvar, a Russian retailer that we could only find a presence for on the VK social media platform, shared a video with the YouTuber of stacks of graphics cards and claimed it was in possession of the 20GB model.

Read more