Skip to main content

You won’t be able to watch Peacock on Roku or Amazon platforms

When it officially launches on Wednesday, NBCUniversal’s Peacock will not be available to stream on Roku or Amazon Fire TV. 

NBCUniversal reportedly did not strike a deal with either Roku or Amazon in time due to issues over control of user data and sharing of advertising inventory, CNBC reported. 

Since NBCUniversal is putting a strong focus on advertising for its new Peacock platform, the company and Roku reportedly disagree around the sharing of advertising inventory between the two platforms. 

The issue with Amazon Fire TV is supposedly around who gets to control user information, and NBC executives told CNBC that they don’t want Peacock to be included within Amazon Channels. 

Image used with permission by copyright holder

An NBCUniversal spokesperson told Digital Trends that their hope is that all platforms — including Roku and Amazon Fire TV — will carry the streaming service since consumers who purchased those devices expect access.

Amazon said they didn’t have an update on when Peacock would be available on Amazon Fire TV. Digital Trends also reached out to Roku for comment. We will update this story when we hear back. 

Peacock will be the second streaming service to bail on the two platforms, the first being HBO Max.

Roku is the top connected TV platform followed by Amazon Fire TV, according to a report from eMarketer. Combined, the two platforms make up about 70% of the market.

Instead, Peacock will debut on Wednesday on other platforms like iOS and Android devices, Apple TV, Chromecast, and Xbox One. An NBCUniversal spokesperson also said that they are in talks with additional partners. 

The streaming service gave early bird access to Peacock Premium for Xfinity X1 and Flex customers in April. Peacock hopes to set itself apart from competitors like Netflix or Hulu by offering not only movies and TV shows but also sports, news, and live content. In all, the service will have more than 600 films and 400 TV series.

Peacock will launch with TV shows like 30 Rock, Saturday Night Live, Saved by the Bell, Will & Grace, and more favorites. You’ll also be able to find movies like The Big Lebowski, E.T. the Extra Terrestrial, the Jurassic Park franchise, The Breakfast Club, and others. 

Editors' Recommendations

Allison Matyus
Former Digital Trends Contributor
Allison Matyus is a general news reporter at Digital Trends. She covers any and all tech news, including issues around social…
3 comedies on Amazon Prime Video you need to watch in March
John Cena in a white suit and cowboy hat, his arms spread open and mouth wide in a scene from Ricky Stanicky.

In the mood for some hearty laughs? There’s nothing like a quality comedy to brighten a day or evening. Comedies come in all shapes and sizes, from ones that feature silly potty humor to more sophisticated comedies that have dramatic moments as well. You might feel like watching a Will Ferrell comedy one night then be looking for something more like a murder mystery with comedic undertones the next.

We have you covered with three comedies on Amazon Prime Video you need to watch in March, including a Golden Globe-nominated black comedy released last year, a brand-new movie, and one that features the voices of Ferrell and Jamie Foxx.
Ricky Stanicky (2024)
Ricky Stanicky - Official Trailer | Prime Video

Read more
3 underrated action movies on Amazon Freevee you should watch in March
The cast of Warcraft.

As much as we enjoy watching free movies on Amazon Freevee, sometimes you really get what you pay for. While it's true that there are a handful of great movies on Freevee, they are badly outnumbered by flicks that aren't even good enough to be called direct-to-video B-movies. It can also take a long time to search through all of the lesser titles before you find something worth watching.

Fortunately, we've already done the work for you with our selection of the three underrated action movies on Amazon Freevee that you should watch in March. This month's pics include a video game adaptation with a massive budget, an icon of Hong Kong cinema, and an early '90s action flick starring Alec Baldwin and Kim Basinger.
Warcraft (2016)

Read more
3 rom-coms on Amazon Prime Video you need to watch in March
Camilla Mendes as Ana in Upgraded, sitting in first class with a glass of champagne.

Today’s rom-coms are much different compared to classic ones from decades ago. They involve dating sites, profile photos, and unique stories that were never previously explored in the pre-digital age. Such is the case with two of the three rom-coms on Amazon Prime Video you need to watch in March. The third is an early 2000s Jon Favreau film that, despite being panned by critics, was a box office success, largely thanks to its A-list ensemble cast.

What makes a good rom-com? It’s all about what you’re in the mood to watch. Sometimes, the cheesiest, most predictable rom-coms are what you really crave. These movies won’t be bringing home awards beyond a “best kiss” or something else superficial. But when the mood strikes, they hit just right.
Upgraded (2024)
Upgraded - Official Trailer | Prime Video

Read more