Loren Kramar may not be the ‘unsigned artist’ that Apple Music advertised

apple loren kramar unsigned artist music 4576

“Loren [Kramar]’s an unsigned artist,” said Apple VP Eddy Cue to the WWDC audience on Monday while unveiling Apple Music. “I just started following him. He posted a new song right up on Connect. This is the first time anyone’s ever heard it.”

It seemed like Apple was giving an up-and-coming unknown musician the opportunity of a lifetime — but, there’s much more to the story. According to a report by The Next Web, Kramar may not have been the undiscovered diamond in the rough he appeared to be. The report suggests he has a friend in Joe Weinberger, who used to be an A&R rep under Jimmy Iovine at Interscope Records. The same Iovine who now holds an executive position at Apple Music.

As the report notes, Kramar is a visual artist and co-founder of an art magazine called Megazine. Notably, Kramar has posted no music on iTunes or Spotify. We also couldn’t find any of his music on YouTube, though that doesn’t mean it isn’t hiding in some dark corner of the massive video site. His unverified Twitter profile — which was reportedly created only minutes after his Apple Music debut — has 440 followers, and he has no other presence on social media.

It seems that while Kramar does have a musical past as a cabaret singer, he also has a few celebrity connections. The Capital New York profile noted that his father is a “wealthy scrap metal magnate,” and that he attended “the prestigious Campbell Hall, a hotbed for Hollywood kids” where he performed in a play with Elizabeth Olsen — one of the Olsen twins — and took Tony Danza’s daughter, Katie, to a formal dance.

We’re not sure if these connections led to Kramar being profiled by Apple Music to millions of live streamers, but they hint that he probably isn’t the unknown, independent artist Cue made him out to be. Regardless of how Kramar ended up on this international stage, it appears that Apple is hoping to help him blow up.

“Loren Kramar, remember that name,” said Cue. “We think he’s going to be really, really huge.”

Home Theater

Apple Music recommendations could get superpowers thanks to latest acquisition

Following the approval of its Shazam acquisition, a new report has surfaced saying that Apple has acquired music analytics firm Asaii, with its founders now members of the Apple Music team.
Movies & TV

The best movies on Amazon Prime right now (October 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

The best shows on Netflix in October, from 'Mindhunter’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Emerging Tech

Ultra-bright LEDs give us a glimpse of all that space junk orbiting Earth

How do you make people aware of the problem of space junk orbiting the Earth? According to artist Daan Roosegaarde, the answer is simple: By shooting ultra-bright LED beams into the sky.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Wearables

Garmin listens to feedback, adds Spotify to Fenix 5 Plus Series watch

Garmin announced integration with Spotify, allowing customers to listen to offline playlists from their wrist. Adventurers who own one of the Fenix 5 Plus devices can download the Spotify app and start syncing their music.
Home Theater

Genius gives Apple Music a brainy boost with new lyrics integration

Genius has announced its most in-depth partnership to date with Apple Music, bringing lyrics to the app as well as making it the default player for the Genius mobile app and website.
Music

Spotify is the best streaming service, but its competitors aren’t far behind

It can be hard to decide which music streaming service is for you, so we've picked out the individual strengths of the most popular services, aiming to make your decision a little easier.
Music

Here are the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.
Music

A wealth of rich tunes: Cash in with the best songs about money

There may not be as many songs about money as there are songs about love, but it's a close second. If you're looking for a skrilla-inspired playlist, check out our picks for the best songs about money.
Home Theater

5 gorgeous turntables that spin stacks of wax in style for less than $500

Vinyl records are awesome, but they're also finicky. To get the best out of your stacks of wax, it's best to play them on a quality turntable. Here are the best turntables to be had for under $500.
Music

Spotify vs. Pandora: Which music streaming service is better for you?

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Music

From 'E.T." to 'Lord of the Rings,' these are the best movie soundtracks ever

Whether you're a lover of beautifully composed original scores or a fan of perfectly compiled popular music, these are the best movie soundtracks of all time — from Star Wars to Garden State.
Music

The best new music this week: Kurt Vile, Valley Maker, and more

Are you looking for the best new music? Each week, we scour the internet to find the most compelling new releases. On tap this week: Kurt Vile, Valley Maker, Broncho, The Dodos, Colter Wall, and Ambrose Akinmusire.