There’s no way to feel apathy about Beyoncé’s new ‘Sorry’ music video


Beyoncé has left fans with a thirst for Lemonade since dropping the surprise visual album in April, making it available for on-demand streaming only on Tidal, the service she co-owns with a group of fellow artists. The superstar singer is giving non-Tidal members a taste as well, though: She has dropped the official standalone music video for the song Sorry, and you don’t need a subscription to watch it.

Those who have already seen Lemonade in its entirety will recognize the Sorry music video, as it comes from the visual album. However, first-time viewers will also likely find familiar elements: It is the clip that not only offered the now-iconic reference to “Becky with the good hair,” but featured tennis champ Serena Williams dancing.

Directed by Dikayl Rimmasch, the black-and-white video includes two primary settings: a bus and a grandiose Southern-style mansion. After the word “apathy” is shown on the screen, viewers are brought straight to the bus, where Beyoncé is joined by a group of dancers painted in Yoruba-inspired body art. She starts with a spoken word poem by the poet Warsan Shire, which discusses what the father of her children should say in her eulogy, not sugarcoating the fact that he broke her heart and betrayed her.

The rest of the music video is equally unapologetic, in spite of the fact that the song is called Sorry. In the mansion, Beyoncé sprawls on chair reminiscent of a throne, saying she “ain’t sorry” while Williams dances around her. Furthermore, she and her dancers throw up their middle fingers on the bus as she sings about having had enough and telling him “boy ‘bye.”

The song is the second single off Lemonade, following Formation, which Beyoncé released prior to her Super Bowl 50 halftime appearance in February.

Watch on Apple Music

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