Beyoncé’s world tour announcement crashed her website during Super Bowl

By Keith Nelson Jr. February 7, 2016

Following a riveting Super Bowl halftime performance by Coldplay and Bruno Mars, a commercial aired announcing Beyoncé will be going on a world tour. As a result, the superstar singer’s official website crashed.

The commercial for Beyoncé’s upcoming Formation world tour, named after the song she released the day before the Super Bowl, instructed viewers to go to the official Beyoncé or Live Nation websites. A mere ten minutes after the commercial aired, Beyoncé’s site had succumbed to the power of the Bey Hive:

Screen Shot 2016-02-07 at 9.00.02 PM — Image used with permission by copyright holder

Tickets for the Formation world tour go on sale February 16, but pre-sales start this Tuesday. This marks Beyoncé’s first solo world tour since her Mrs. Carter Show tour, which lasted from April 2013 to March 2014. That tour raked in an incredible $230 million, so we can expect a few more site crashes.

A press release from Live Nation stated fans will be able to help with the Flint water crisis through Beyoncé’s philanthropic initiative, #BeyGOOD working with United Way of Genesee County. Beyoncé will also be partnering with The Community Foundation of Greater Flint to create a fund to help children negatively affected by the water crisis. Beyoncé’s #BeyGOOD initiative set up donation tables at six of her Mrs. Carter Show world tour dates in March 2014. Fans who donated earned a chance to get a seat upgrade.

Beyoncé has a history of attracting all of the attention during the Super Bowl. Her last Super Bowl performance was in 2013, and it drew an average of 104 million viewers. Not much is known about the upcoming tour, but a little bit of info into the making of the commercial may have been revealed. Prolific producer Just Blaze hinted at possibly having a hand in producing the instrumental from the commercial.

Super Bowl 50 is proving one thing: if Beyoncé is on the TV, Beyoncé is all that matters. According to Google Trends, between 8:37 and 8:44 p.m. EST of the halftime show leading into the commercial, Beyoncé elicited more Google search activity than Super Bowl 50 itself.

Screen Shot 2016-02-07 at 9.25.41 PM — Image used with permission by copyright holder

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Keith Nelson Jr.

Former Digital Trends Contributor

Keith Nelson Jr is a music/tech journalist making big pictures by connecting dots. Born and raised in Brooklyn, NY he…

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