Get your vinyl out: Panasonic jump starts Technics turntables

iconic brand technics will produce turntables once again new turntable

Riding the vinyl wave, Panasonic will relaunch its Technics turntable series between April 2016 and March 2017. The iconic brand showed a prototype (above) of the redesigned aluminum turntable today at IFA, sending journalists jogging to check out the new disc-spinner. The turntable, which has been remade from the inside out, features “direct drive motor control technology” that Panasonic says will help to improve sound quality.

“Turntables are a very iconic product for the Technics brand,” said Technics director Michiko Ogawa to Wired UK. “It is important to show our sincere dedication [to that]. The turntable market is very small but it is a very important brand product.”

Technics turntables, which debuted in 1972 and were discontinued in 2010, have long been a mainstay for DJs. The SL-1200 series was its workhorse model and the one that many DJs lived by. “The way it’s built and constructed, it’s perfect as it is,” said Toronto-based DJ and DJ shop owner Jason Palma to The Toronto Star when the brand discontinued its turntable line in 2010. “It’s sturdy, it’s a tank, and it works perfectly for DJs.”

We’re not sure what the new turntable series will bring, or even if it will even offer an updated version of the SL-1200. We do know that sales of vinyl records have exploded as of late, surpassing 9 million in sales for the first time in 20 years this past year, and we’re sure Panasonic/Technics wants to capitalize on some of that growth.

Technics also announced several other audio components, including an amp, a hi-fi system, and premium stereo headphones at IFA today. Panasonic first relaunched the music brand last year with a couple of extremely expensive audio systems, to the tune of just around $60,000. Hopefully, the new line of record players will include at least a few more economical price points.