Skip to main content

iTunes to triple length of song previews

iTunes 10It’s been rumored for months and now the change seems to be imminent: Apple will expand the preview length of songs in iTunes from 30 seconds to 90 seconds. It’s been reported that Apple has begun to inform music labels of the change and the longer clips will begin appearing in iTunes sometime in the near future.

The decision was revealed in a letter to record labels posted on MacRumors. It’s not clear if the decision to lengthen the previews was initiated by Apple or at the request of music labels themselves. The letter does state, however, that record companies accept the change by continuing to offer their music on iTunes. We’re guessing that means that they don’t have an option of sticking with the original 30-second preview and the only way to avoid accepting the longer previews is by withdrawing music catalogs from iTunes completely.

The move is likely an effort to boost iTunes music sales by giving customers a larger sampling. (Maybe the thinking is along the lines of “hearing the chorus of Lady GaGa’s “Telephone” once clearly wasn’t enough for some customers, but who can resist forking over $1.29 after hearing it two times?)

You will be disappointed if you think that the extended previews mean that you can get away with listening to a large chunk of a Ramone’s album for free. The 90-second previews will only apply to songs over two and a half minutes. Songs under that length will continue to be previewed in 30-second clips.

Editors' Recommendations

Aemon Malone
Former Digital Trends Contributor
Boasting only a faster processor, Apple hopes new iPod Touch will lure AR gamers

With no fanfare whatsoever, Apple just announced the latest version of its iPod Touch, a product it hasn't updated since 2015. You'd be hard-pressed to tell that anything has changed, though, judging from the exterior. From what we can see from the press release images, the new iPod Touch -- now in its seventh generation -- looks identical to the previous two iterations, right down to the headphone jack, a feature that Apple has been stripping from its other iOS devices.

What's new is on the inside: With an Apple A10 Fusion chip, the new iPod Touch is twice as fast as its predecessor and sports three times better graphics performance. That last stat is key because Apple is positioning the new device as a gateway to AR and specifically AR gaming. With its beefed-up interior components, it's also the first iPod Touch that can do group FaceTime calls.

Read more
What year is this? Apple might drop a new iPod tomorrow
iPod Touch

Even though the vast majority of us are jamming out on our smartphones these days, we have been talking about getting updated iPods for a while now.

The sixth-generation iPod Touch came out four years ago, making it something of an ancient product for what is usually a cutting-edge company.

Read more
iPhone owners can finally hear the highest-quality streaming music on Tidal
tidal holiday preview apple deal 0001

If you are an iPhone or iPad owner with a Tidal subscription, the sound of your favorite albums may be about to get that much sweeter. Tidal, the artist-owned streaming service that made a name for itself as the biggest proponent of super high-quality streaming audio, finally made its Masters Quality Authenticated tier -- the highest possible audio resolution it offers -- available for iOS users.

Masters Quality Authenticated sound, a codec that allows Tidal to compress audio to smaller file sizes while retaining extremely high fidelity, comes in partnership with several major labels, and allows the streaming company access to high bit-rate versions of the labels' libraries, often equating to even higher quality audio than fans could get on CD. The new high-quality streaming tier makes it to iOS just a few months after it made it to Android, which began streaming MQA audio to Tidal subscribers in January.

Read more