Apple Music tries to target women with new ads, but Jimmy Iovine ends up in hot seat

Jimmy Iovine
Apple Music’s Jimmy Iovine hit the wrong note when discussing the streaming service’s new ads targeting women. Rather than inspiring excitement about the streaming service among the desired demographic, he inspired ire by implying that those with an XX-chromosome combo can’t figure out how to find music on their own. Iovine’s comments came during a CBS This Morning interview on November 19, and he later apologized.

The opinion that got Iovine in hot water stemmed from a discussion about the ads in which musician Mary J. Blige and actresses Taraji P. Henson and Kerry Washington highlight the benefits of Apple Music’s curated playlists. “I always knew that women find it very difficult at times — some women — to find music,” said Iovine. “And this helps makes it easier with playlists, curated by real people.”

It didn’t take long for social media users to begin crying foul over Iovine’s remarks, calling him out for implying that women are somehow less capable than men of finding new music. It didn’t help either that he said, “I just thought of a problem, you know, girls are sitting around talking about boys. Or complaining about boys, when they have their heart broken, or whatever. And they need music for that, right?” Women do talk about things other than boys and heartbreak, believe it or not.

After the uproar, Iovine issued an apology for his comments. “We created Apple Music to make finding the right music easier for everyone — men and women, young and old,” he said in a statement. “Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”

While many women seem to agree that Iovine’s message wasn’t great, we don’t expect Apple Music to face too much fallout. The popular service has now racked up 6.5 million paid subscribers since its June 30 launch.

Computing

Block out the sun and drown out the haters with Bose’s new AR sunglasses

Bose has announced its quirkiest listening device yet, a pair of headphone-integrated sunglasses that allow you to meander the brightest places with your favorite tunes in tow. Called the Frames, the glasses will sport 3.5 hours of battery.
Music

Spotify is the best streaming service, but its competitors aren’t far behind

It can be hard to decide which music streaming service is for you, so we've picked out the individual strengths of the most popular services, aiming to make your decision a little easier.
Music

Jam out in style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.
Music

The best new music this week: Josh Homme, Domo Genesis, and more

Are you looking for the best new music? Each week, we scour the internet to find the most compelling new releases just for you. On tap this week: Josh Homme, Domo Genesis, Eddie Palmieri, and Jacob Collier.
Music

From Paul McCartney to Mariah Carey, this is the best holiday music

Whether you're a fan of classic jazz standards or modern R&B masterpieces, there's something for everyone on our playlist of the best holiday music. Pour some eggnog and curl up by the fire, this one is sure to get you in the holiday…
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Home Theater

Spotify Wrapped reveals rad facts about your musical tastes and habits

The website may be a bit tough to find at first, but Spotify Wrapped tells you awesome facts about your year in listening. From how many minutes you spent jamming out to your top artists, and beyond, there's a lot to dig into.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and other that do ... nothing particularly useful.
Music

Apple Music may sign up more exclusive artists with purchase of Platoon

Apple purchased London-based Platoon, which is a startup that helps independent musicians get discovered by major labels. The acquisition may help Apple Music sign up more exclusive artists.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Music

Queen’s ‘Bohemian Rhapsody’ becomes the most-streamed 20th-century song

Queen's iconic Bohemian Rhapsody has become the most-streamed 20th-century song. Knocking Nirvana's Smells Like Teen Spirit off the top spot, the British band's 1975 classic has now been streamed 1.6 billion times globally.
Music

From Jay Rock to Saba, these are the 50 best albums of 2018

We've spent the year listening to new albums, digging deep, and culling our master list into 50 favorites. From blockbuster releases to hidden gems, these are the best albums of 2018.
Music

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.