Months after losing Zayn Malik, One Direction sets Spotify record with new single

one direction new single drag me down spotify record press shot 2015
Press.

As a band that skews heavily towards younger listeners, it’s not surprising that Spotify has been an integral — and massively successful — platform in launching One Direction’s new single, Drag Me Down. But even the band themselves probably didn’t predict the meteoric rise of the track, which garnered 4.75 million streams on Friday to overtake Wiz Khalifa’s See You Again for the most streams in one day ever, according to Billboard.

In addition, the song has taken the number one spot on the Global Spotify Top 50 charts with an average of 3.11 million plays daily since debuting on Friday. That means that this one track is netting the song’s rights holders an average of $21,700 each day, according to an estimate by Music Business Worldwide.

Drag Me Down‘s instant success on Spotify is in part due to the band linking to the song’s Spotify page and the Swedish service itself heavily advertising the track on its platform worldwide. As MBW notes, the original song is also virtually non-existent on YouTube. This suggests that One Direction’s business team is putting forth a massive effort to keep the track on more profitable streaming services — and carefully deleting any unauthorized uploads of the song on YouTube.

The song overtook singles from Major Lazer (Lean On) and The Weeknd (Can’t Feel My Face) to earn the top spot as the most-played track currently. Over a third (1.1 million) of the song’s daily streams are coming from the US, while just 230,000 of the daily streams are coming from their homeland.

Drag Me Down is the band’s first official single since Zayn Malik departed from the band. It appears the band will is doing just fine without their fifth member.

Regardless of his status in the band, he’s a fan of the new song. “Proud of my boys the new single is sick,” said Malik on Twitter. “Big love :) x”

Wearables

Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…
Home Theater

Make the most out of your new Apple TV with these must-have apps

If you're looking to turn your fourth-generation Apple TV or Apple TV 4K into an all-in-one entertainment powerhouse, we can help you get started with this list of the best Apple TV apps you can download.
Deals

The best Presidents’ Day vacuum deals: Roomba, Dyson, and Bissell

Amazon and Walmart are offering pretty substantial savings to help kick-start your spring cleaning. Top brands like Roomba, Dyson, and Bissell are dropping prices left and right for Presidents' Day.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Music

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Mobile

Schubert left Symphony No. 8 unfinished. A smartphone’s A.I. just completed it

We all know computers can be used to make music, but can artificial intelligence be used to not only generate music, but complete one of the most famous unfinished symphonies of all time? Huawei has used its A.I. to find out.
Music

Spotify could terminate accounts of listeners using ad blockers

Bad news for those who block annoying ads on Spotify -- the company has updated its Terms of Service to explicitly ban ad blockers. Consequences for users found circumventing the rules include suspending or terminating your account.
Home Theater

Apple's new AirPods could arrive within months, pack health sensor tech

Apple may release new AirPods in the first half of 2019. A wireless charging case, health sensors, water resistance, and better Siri integration are some of the improvements rumored to be part of the new package.
Music

Donald Glover is (somehow) first rapper to win a Grammy for Song Of The Year

Donald Glover (AKA Childish Gambino) has become the first hip-hop artist to win Song Of The Year, an award that had illuded countless other popular rap artists for decades.
Home Theater

How to master your equalizer settings for the perfect sound

You may know what an EQ is, but do you know how to adjust equalizer settings for the best possible sound? We go through the basics of the modern EQ and lay out some guidelines for how to achieve tip-top sound from your system.
Music

The 25 best love songs on Spotify for your wooing pleasure

Valentine's Day comes but once a year, but love is forever. If you're hoping to impress your significant other -- or if you're trying to procure one -- we put together a list of the best love songs for your wooing pleasure.
Cars

Rock out in the carpool lane with Singing Machine’s Carpool Karaoke microphone

Carpool Karaoke fans can count down the days till summer. That's when Singing Machine's Carpool Karaoke microphone will be available. Connect the Carpool Karaoke Mic to your car radio to make your next road trip a mobile karaoke party.
Gaming

After Twitch ban for using homophobic language, musician Deadmau5 apologizes

Electronic musician Deadmau5 has been suspended from Twitch after using homophobic language during a PlayerUnknown's Battlegrounds match. The musician later said he wouldn't be returning.