Spotify unveils treasure trove of listener data to artists with Fan Insights portal

spotify fan insights portal
Spotify may not offer big financial dividends for most artists but it does have one extremely valuable asset for musicians and their managers: mountains, and mountains of data.

That’s the basis for Spotify’s new free tool for musicians, the Fan Insights portal, which gives artists and managers a variety of information, including monthly plays of their music, fans, location data, demographic information, their listeners’ other music preferences, and fans’ engagement levels. The initiative is part of Spotify for Artists, the streamer’s online outlet which explains the intricacies of the system to artists and their teams.

Considering that more than 75 million music-loving fans use Spotify, which logs 1.7 billion hours of music per month, the value of data from the service certainly can’t be understated. For example, Fan Insights could significantly help an artist’s touring strategy and marketing tactics. While the service doesn’t explicitly say so, we imagine their recent acquisitions of analytics companies Seed Scientific and The Echo Nest help power the new service.

Recode further explains that the portal will be able to give information about the number of casual listeners, repeat listeners, and super fans listening to any given artist. The streamer will even be able to give artists the ability to contact and give rewards directly to the highest repeat listeners.

Spotify certainly isn’t the only streaming service to offer detailed analytics for its artists. Pandora, which just bought troubled on-demand streamer Rdio (and, earlier this year, music analytics firm Next Big Sound), has its own version of the tool called the Artist Marketing Platform. Other services like YouTube and Soundcloud also offer some listener data to artists. Notably, the service often seen as Spotify’s main competitor, Apple Music, doesn’t have a similar tool available for its artists — yet.

Fan Insights, currently in limited beta, launches today on desktop and mobile. In the coming months, Spotify will open up the tool to more artists and their management. Those who are interested in joining the limited beta can request access here.

Photography

2018 was a terrific year for new cameras. Here are our favorites

This year, we saw the unveiling of several exciting new cameras. We look back at our favorite models -- each delivering something unique, yet all are powerful and feature-rich. Camera fans, rejoice!
Digital Trends Live

Marshawn Lynch joins Digital Trends Live to talk charity, football

On a special episode of Digital Trends Live, Oakland Raiders running back Marshawn Lynch joined host Greg Nibler to talk about his charitable foundation, Phones for the Homeless, and the Fan Controlled Football League.
Product Review

‘Super Smash Bros. Ultimate’ is an ode to gaming that lives up to its name

Super Smash Bros. Ultimate is a loving tribute to Nintendo and video game history. It’s a terrific multiplayer fighter that also has plenty for single-player fans to love this time around.
Gaming

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Music

From Paul McCartney to Mariah Carey, this is the best holiday music

Whether you're a fan of classic jazz standards or modern R&B masterpieces, there's something for everyone on our playlist of the best holiday music. Pour some eggnog and curl up by the fire, this one is sure to get you in the holiday…
Music

From Jay Rock to Saba, these are the 50 best albums of 2018

We've spent the year listening to new albums, digging deep, and culling our master list into 50 favorites. From blockbuster releases to hidden gems, these are the best albums of 2018.
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and other that do ... nothing particularly useful.
Music

Apple Music may sign up more exclusive artists with purchase of Platoon

Apple purchased London-based Platoon, which is a startup that helps independent musicians get discovered by major labels. The acquisition may help Apple Music sign up more exclusive artists.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Music

Queen’s ‘Bohemian Rhapsody’ becomes the most-streamed 20th-century song

Queen's iconic Bohemian Rhapsody has become the most-streamed 20th-century song. Knocking Nirvana's Smells Like Teen Spirit off the top spot, the British band's 1975 classic has now been streamed 1.6 billion times globally.
Music

Jam out in style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.
Music

Spotify is the best streaming service, but its competitors aren’t far behind

It can be hard to decide which music streaming service is for you, so we've picked out the individual strengths of the most popular services, aiming to make your decision a little easier.
Music

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.